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undergraduate thesis
Analiza stavova posjetitelja o vizualnom identitetu kulturne manifestacije češke manjine „Dožínky“
2022. urn:nbn:hr:146:774545
Zounar Pupovac, Nevia
VERN University

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Zounar Pupovac, N. (2022). Analiza stavova posjetitelja o vizualnom identitetu kulturne manifestacije češke manjine „Dožínky“ (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:774545

Zounar Pupovac, Nevia. "Analiza stavova posjetitelja o vizualnom identitetu kulturne manifestacije češke manjine „Dožínky“." Undergraduate thesis, VERN University , 2022. https://urn.nsk.hr/urn:nbn:hr:146:774545

Zounar Pupovac, Nevia. "Analiza stavova posjetitelja o vizualnom identitetu kulturne manifestacije češke manjine „Dožínky“." Undergraduate thesis, VERN University , 2022. https://urn.nsk.hr/urn:nbn:hr:146:774545

Zounar Pupovac, N. (2022). 'Analiza stavova posjetitelja o vizualnom identitetu kulturne manifestacije češke manjine „Dožínky“', Undergraduate thesis, VERN University , accessed 19 December 2024, https://urn.nsk.hr/urn:nbn:hr:146:774545

Zounar Pupovac N. Analiza stavova posjetitelja o vizualnom identitetu kulturne manifestacije češke manjine „Dožínky“ [Undergraduate thesis]. Zagreb: VERN University ; 2022 [cited 2024 December 19] Available at: https://urn.nsk.hr/urn:nbn:hr:146:774545

N. Zounar Pupovac, "Analiza stavova posjetitelja o vizualnom identitetu kulturne manifestacije češke manjine „Dožínky“", Undergraduate thesis, VERN University , Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:146:774545

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TitleAnaliza stavova posjetitelja o vizualnom identitetu kulturne manifestacije češke manjine „Dožínky“
AuthorNevia Zounar Pupovac
MentorKrešimir Dabo (mentor)
GranterVERN University
Zagreb
Defense date and country2022-11-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Glavna je tema ovog rada analiza utjecaja vizualnog identiteta na posjetitelje kulturne manifestacije češke nacionalne manjine „Dožínky“1 u Hrvatskoj. U radu je razrađen pregled teorijskih odrednica o oglašavanju u kulturi, iznose se aktualni trendovi u organiziranju i promociji kulturnih događanja te se predstavlja odabrani primjer manifestacije u kulturi – Dožínky. Provedena je anketa u kojoj je sudjelovalo 65 ispitanika ciljane skupine o stavovima vizualnog identiteta manifestacije „Dožínky“ u kojoj se ocjenjivao logo, plakat te promotivni letak. Od ispitanika se željelo saznati i zadovoljstvo oglašavanjem odabrane manifestacije. Nakon analize odgovora može se zaključiti da ispitanici smatraju da tradiciju treba zadržati i njegovati onakvom kakva je od svojih početaka, ali također smatraju da društvene mreže imaju važnu ulogu u promociji te da bi svakako više oglašavanja putem društvenih mreža imalo bolji utjecaj na posjećenost manifestaciji. Rezultati ovog rada mogu doprinijeti unaprijeđenju vizalnog identiteta i oglašavanju manifestacije „Dožínky“.
Abstract (english)
The main topic of this paper is the analysis of the impact of the visual identity onto the visitor of the cultural manifestation of the Czech minority in Croatia called "Dožinky". The paper elaborates an overview of the theoretical determinants of advertising in culture, current trends in the organization and in the promotion of cultural events. The chosen manifestation in culture presentd here are - Dožinky. A survey was conducted in which there were 65 participants of the target audience regarding the attitudes of the visual identity of the "Dožinky" event. The logo, the poster and the promotional flyer were evaluated in this paper. The satisfaction with the advertising of the chosen manifestation was questioned amongst the participants. After the analysis of the answers given by the participants, one can conclude that the tradition should be nurtured and mainly kept as it is, but it is also considered that the social media can have a useful role in the promotion of this event. It is believed advertising through social media would have an effect on the number of people visiting ihe said manifestation. The results of this paper can contribute in improving thevisual identity and the advertising of "Dožinky".
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:774545
Study programmeTitle: Tourism; specializations in: Tourism Management, Hotel Management
Course: Hotel Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-12-09 15:28:09