prikaz prve stranice dokumenta Participacija publike pri organizaciji manifestacije festivala animiranog filma
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undergraduate thesis
Participacija publike pri organizaciji manifestacije festivala animiranog filma
2022. urn:nbn:hr:146:081673
Kiiru, Waithera Wana
VERN University

Cite this document

Kiiru, W. W. (2022). Participacija publike pri organizaciji manifestacije festivala animiranog filma (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:081673

Kiiru, Waithera Wana. "Participacija publike pri organizaciji manifestacije festivala animiranog filma." Undergraduate thesis, VERN University , 2022. https://urn.nsk.hr/urn:nbn:hr:146:081673

Kiiru, Waithera Wana. "Participacija publike pri organizaciji manifestacije festivala animiranog filma." Undergraduate thesis, VERN University , 2022. https://urn.nsk.hr/urn:nbn:hr:146:081673

Kiiru, W. W. (2022). 'Participacija publike pri organizaciji manifestacije festivala animiranog filma', Undergraduate thesis, VERN University , accessed 26 April 2024, https://urn.nsk.hr/urn:nbn:hr:146:081673

Kiiru WW. Participacija publike pri organizaciji manifestacije festivala animiranog filma [Undergraduate thesis]. Zagreb: VERN University ; 2022 [cited 2024 April 26] Available at: https://urn.nsk.hr/urn:nbn:hr:146:081673

W. W. Kiiru, "Participacija publike pri organizaciji manifestacije festivala animiranog filma", Undergraduate thesis, VERN University , Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:146:081673

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Metadata
TitleParticipacija publike pri organizaciji manifestacije festivala animiranog filma
Title (english)Audience participation in the organization of an animated film festival
AuthorWaithera Wana Kiiru
MentorFištrek Lidija (mentor)
GranterVERN University
Zagreb
Defense date and country2022-09-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Cilj rada je istražiti i definirati ulogu publike u razvitku kulturne manifestacije. U tu svrhu korištena su primarna i sekundarna metoda istraživanja. Kao uvod u temu teorijski su obrađeni pojam kulturnog turizma i marketing kulturne manifestacije. Participacija publike i njezin utjecaj na razvitak manifestacije istraženi su u studiji slučaja kulturne manifestacije Svjetskog festivala animiranog filma Animafest. Studija slučaja provedena je kombinacijom metode opservacije i metode skupnog intervjua. Na temelju postavljenih istraživačkih pitanja, provedeno je istraživanje u obliku skupnog intervjua s dugogodišnjim djelatnicima koji rade u organizaciji i produkciji festivala, u njihovom organizacijskom sjedištu. Analizom odgovora zaključeno je kako publika igra ključnu ulogu u organizaciji festivala, ne samo glasanjem na filmskim projekcijama, već sudjelovanjem u marketinškim aktivnostima Animafesta kroz razne objave na društvenim mrežama, čime znatno doprinosi širenju dobrog glasa i utječe na pozitivan imidž festivala.
Abstract (english)
The aim of the final thesis is to investigate and define the role of the audience in the development of a cultural event. For this purpose, primary and secondary research methods were used. As an introduction to the topic, the concept of cultural tourism and the marketing of cultural happenings are theoretically treated. Audience participation and its influence on the development of the manifestation were investigated through a study case of the cultural event which was the World Festival of Animated Film called Animafest. The case study was conducted using a combination of an observation method and a group interview. Based on the research questions, research was conducted in the form of a group interview with long-term employees that are in the organization and production of the festival, in their organizational headquarters. After analyzing the answers, it was concluded that the audience plays a key role in the organization of the festival, not only by voting at film screenings, but by participating in the marketing activities of Animafest through various marketing activities on social networks, which significantly contributes to the spread of good news and affects the festival's positive image.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:081673
Study programmeTitle: Tourism; specializations in: Tourism Management, Hotel Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-10-01 14:09:00