Germany represents the biggest emissive touristic market of Europe, which makes the country leading in the receptive results of most of touristic countries in the Mediterranean, as well as Croatia. As a country of large population with high standard and developed habit of regular touristic international trips (with motive for relaxation) with most of its habitants, Germany is experiencing dynamic market growth of relaxation tourism. For that reason, it is important to look at factors which effect real touristic demand, and from Croatian point of view, the effective demand for Croatia is especially interesting. This paper covers most important segments of real demand for tourism in Germany and effective demand for Croatia, using adequate quantitative and qualitative data. Data were collected from books, articles and other sources that are related to specific topics within the paper. In the process of writing the thesis, accessible information from the previous years has been used, as well as up-to-date information with the aim of creating a clear picture of all the changes that took place over the years. The collected data were analyzed and classified in the appropriate places of the paper with the critical review, and for better understanding of the content, essential definitions are explained. Research has shown that German tourists regularly travel during their holidays, and given the length of their stay in Croatia and presence of all age groups of German tourists, it can be concluded that Croatian tourist offer suits them.