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undergraduate thesis
Uloga etike u odnosima s javnošću na primjeru Nestlé kompanije
2018. urn:nbn:hr:146:524252
Trivunović Sorgo, Nensi
VERN University

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Trivunović Sorgo, N. (2018). Uloga etike u odnosima s javnošću na primjeru Nestlé kompanije (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:524252

Trivunović Sorgo, Nensi. "Uloga etike u odnosima s javnošću na primjeru Nestlé kompanije." Undergraduate thesis, VERN University , 2018. https://urn.nsk.hr/urn:nbn:hr:146:524252

Trivunović Sorgo, Nensi. "Uloga etike u odnosima s javnošću na primjeru Nestlé kompanije." Undergraduate thesis, VERN University , 2018. https://urn.nsk.hr/urn:nbn:hr:146:524252

Trivunović Sorgo, N. (2018). 'Uloga etike u odnosima s javnošću na primjeru Nestlé kompanije', Undergraduate thesis, VERN University , accessed 31 December 2024, https://urn.nsk.hr/urn:nbn:hr:146:524252

Trivunović Sorgo N. Uloga etike u odnosima s javnošću na primjeru Nestlé kompanije [Undergraduate thesis]. Zagreb: VERN University ; 2018 [cited 2024 December 31] Available at: https://urn.nsk.hr/urn:nbn:hr:146:524252

N. Trivunović Sorgo, "Uloga etike u odnosima s javnošću na primjeru Nestlé kompanije", Undergraduate thesis, VERN University , Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:146:524252

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Metadata
TitleUloga etike u odnosima s javnošću na primjeru Nestlé kompanije
Title (english)The impact of ethics in public relations on the example of Nestlé company
AuthorNensi Trivunović Sorgo
MentorStana Odak Krasić (mentor)
GranterVERN University
Zagreb
Defense date and country2018-05-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Svrha ovoga rada bila je istražiti ulogu etike i njezin utjecaj unutar odnosa s javnošću. Osim etike, ovaj rad proučava i utjecaj društveno odgovornog poslovanja te njegovu ulogu u izgradnji reputacije tvrtke. Metodom studije slučaja proučavane su i analizirane krizne situacije unutar Nestlé kompanije kako bi se prikazala važnost poštivanja etičkih normi tijekom poslovanja. Primarnim istraživanjem, odnosno metodom studije slučaja, analizirane su tri krizne situacije unutar ranije spomenute kompanije koje su naštetile ugledu tvrtke upravo zbog ne poštivanja etičkih normi te kršenja pravila društveno odgovornog poslovanja. Analiza kriznih situacija donosi pregled aktivnosti, reakciju kompanije i njezinih dionika te posljedice koje su odabrane krize ostavile na Nestlé kompaniju i njezin ugled. U izradi rada korištena je literatura relevantna za predmet istraživanja, a samo je istraživanje, točnije analiza kriznih situacija, potvrdila hipotezu kako su etika i društveno odgovorno poslovanje te njihovo poštivanje i implementiranje u poslovanje uistinu važni za izgradnju pozitivnog ugleda.
Abstract (english)
The specific objective of this final paper was to explore and analyze ethics and its influence within public relations. In addition, this paper also studies and examines the impact of corporate social responsibility and its role in building a company's reputation. Case study research, as a method that allows better understanding of complex issues was used as the primary method of research in this paper. With this method, crisis situations within the Nestlé company were analyzed to demonstrate the importance of compliance with ethics and ethical standards in business. The aforementioned methodology was used to analyze three crisis situations which were caused by violations of corporate social responsibility and unethical behavior and that have affected the company's reputation. The analysis of those crisis situations provides an overview of the activities that have occurred as well as the consequences for the company and its reputation. This final paper consists of relevant literature on the subject matter that helped to prove the hypothesis that ethics and corporate social responsibility are really important for building a positive reputation.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:524252
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-05-11 11:02:13