prikaz prve stranice dokumenta Strateški marketinški plan turizma za Karin Gornji od 2022. - 2030. godine
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undergraduate thesis
Strateški marketinški plan turizma za Karin Gornji od 2022. - 2030. godine
2022. urn:nbn:hr:146:811967
Gvozden, Jelena
VERN University

Cite this document

Gvozden, J. (2022). Strateški marketinški plan turizma za Karin Gornji od 2022. - 2030. godine (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:811967

Gvozden, Jelena. "Strateški marketinški plan turizma za Karin Gornji od 2022. - 2030. godine." Undergraduate thesis, VERN University , 2022. https://urn.nsk.hr/urn:nbn:hr:146:811967

Gvozden, Jelena. "Strateški marketinški plan turizma za Karin Gornji od 2022. - 2030. godine." Undergraduate thesis, VERN University , 2022. https://urn.nsk.hr/urn:nbn:hr:146:811967

Gvozden, J. (2022). 'Strateški marketinški plan turizma za Karin Gornji od 2022. - 2030. godine', Undergraduate thesis, VERN University , accessed 23 January 2025, https://urn.nsk.hr/urn:nbn:hr:146:811967

Gvozden J. Strateški marketinški plan turizma za Karin Gornji od 2022. - 2030. godine [Undergraduate thesis]. Zagreb: VERN University ; 2022 [cited 2025 January 23] Available at: https://urn.nsk.hr/urn:nbn:hr:146:811967

J. Gvozden, "Strateški marketinški plan turizma za Karin Gornji od 2022. - 2030. godine", Undergraduate thesis, VERN University , Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:146:811967

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Metadata
TitleStrateški marketinški plan turizma za Karin Gornji od 2022. - 2030. godine
Title (english)Strategic marketing plan of tourism for Karin Gornji 2022-2030
AuthorJelena Gvozden
MentorNeda Telišman-Košuta (mentor)
GranterVERN University
Zagreb
Defense date and country2022-05-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Danas na turističkom tržištu postoji velika konkurencija. Destinacije nastoje svoju konkurentsku prednost postići na temelju resursa koje imaju, na način da ih pretvore u turističke atrakcije. Karin Gornji je turistička destinacija koja do sada nije dovoljno radila na tome da pretvori svoje resurse u turističke atrakcije. Iako je identificirano da destinacija ima potencijal za razvoj turizma utemeljenog na odmorišnim, avanturističkim, rekreativnim, vjerskim i zdravstvenim sadržajima, do sada se nedovoljno ulagalo u njihovo formiranje u turistički proizvod, ali i u popratnu infrastrukturu koja utječe na turizam. Međutim, strateškim marketinškim planom i aktivnostima koje bi uslijedile i bile usmjerene na identificirane turističke sadržaje i popratnu infrastrukturu, atraktivnost Karina Gornjeg kao turističke destinacije podigla bi se na višu razinu. Osim navedenog, važno je usmjeriti se i na edukaciju lokalnog stanovništva i javnih djelatnika, kao i na odabir prikladnih distribucijskih kanala i promotivnih aktivnosti.
Abstract (english)
There is a lot of competition in the tourist market today. Destinations seek to achieve their competitive advantage based on the resources they have by turning those resources into tourist attractions. Karin Gornji is a tourist destination that so far has not worked hard enough to turn its resources into tourist attractions. Although it was identified that the destination has the potential for the development of tourism - based on leisure, adventure, recreational, religious and health facilities, so far insufficient investment has been made in their formation in the tourism product, but also in the supporting infrastructure affecting tourism. However, an action plan focused on the identified tourist facilities and accompanying infrastructure would raise attractiveness of Karin Gornji as a tourist destination to a higher level. In addition to the above, it is important to focus on the education of the local population and public officials, as well as on the selection of appropriate distribution channels and promotional activities.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:811967
Study programmeTitle: Tourism; specializations in: Tourism Management, Hotel Management
Course: Hotel Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-07-12 12:11:20