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undergraduate thesis
Proširenje usluge poduzetnika prilagodbom ciljanoj skupini potrošača
2021. urn:nbn:hr:146:946302
Rupčić, Andro
VERN University

Cite this document

Rupčić, A. (2021). Proširenje usluge poduzetnika prilagodbom ciljanoj skupini potrošača (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:946302

Rupčić, Andro. "Proširenje usluge poduzetnika prilagodbom ciljanoj skupini potrošača." Undergraduate thesis, VERN University , 2021. https://urn.nsk.hr/urn:nbn:hr:146:946302

Rupčić, Andro. "Proširenje usluge poduzetnika prilagodbom ciljanoj skupini potrošača." Undergraduate thesis, VERN University , 2021. https://urn.nsk.hr/urn:nbn:hr:146:946302

Rupčić, A. (2021). 'Proširenje usluge poduzetnika prilagodbom ciljanoj skupini potrošača', Undergraduate thesis, VERN University , accessed 21 December 2024, https://urn.nsk.hr/urn:nbn:hr:146:946302

Rupčić A. Proširenje usluge poduzetnika prilagodbom ciljanoj skupini potrošača [Undergraduate thesis]. Zagreb: VERN University ; 2021 [cited 2024 December 21] Available at: https://urn.nsk.hr/urn:nbn:hr:146:946302

A. Rupčić, "Proširenje usluge poduzetnika prilagodbom ciljanoj skupini potrošača", Undergraduate thesis, VERN University , Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:146:946302

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Metadata
TitleProširenje usluge poduzetnika prilagodbom ciljanoj skupini potrošača
AuthorAndro Rupčić
MentorIva Senegović (mentor)
GranterVERN University
Zagreb
Defense date and country2021-10-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Svrha ovoga završnog rada jest utvrditi važnost prilagodbe potrošaču u poduzetništvu. Kako bi se to ustanovilo, u radu je prvo obrađena tema poduzetništva da bi se definirali okviri poslovanja poslovnih subjekata. Nakon toga definiran je pojam potrošača i načinna koji oni razmišljaju. Analiziran je način na koji potrošači donose odluke, što na te odluke utječe i kako se na te odluke može utjecati te čimbenici koji su važni prilikomdonošenja odluke o kupnji. Nakon toga obrađena je tema odnosa s kupcima u kojoj se ukratko analizira pojam CRM-a. Na kraju rada predstavljena teorija primijenjena je na primjeru iz prakse. To su Apartmani Mato u Zadru, koji nude usluge smještaja u ljetnoj sezoni, od lipnja do rujna. Analizirano je njihovo poslovanje, njihovi gosti te zadovoljstvo gostiju smještajem. Osim već postojećih podataka, prikupili su se novi podaci provođenjem ankete. Cilj ovoga rada jest na temelju dobivenih rezultata, primarnih i sekundarnih, donijeti prijedloge za poboljšanje.
Abstract (english)
The purpose of this final paper is to determine the importance of consumer adjustment in entrepreneurship. In order to establish this, the paper first deals with the topic of entrepreneurship in order to define the business framework of business entities. After that, the concept of consumers and the way they think is defined. The way consumers make decisions, what influences those decisions and how those decisions can be influenced, and the factors that are important when making a purchase decision are analyzed. After that, the topic of customer relations was discussed, which briefly analyzes the concept of CRM. At the end of the paper, the presented theory is applied to an example from practice. These are Apartments Mato in Zadar, which offer accommodation services in the summer season, from June to September. Their business, their guests and the satisfaction of guests with accommodation were analyzed. In addition to existing data, new data were collected by conducting a survey. The aim of this paper is to make suggestions for improvement based on the obtained results, primary and secondary.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:946302
Study programmeTitle: Entrepreneurship Economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-07-08 13:16:04