Family businesses are crucial party of economy, and they are mostly represented in small and big companies. In era of globalization, digitalization, and modernization of businesses they have to be ready to adapt their business processes to new business environment in order to keep their status on a market and to assure competition advantages. Focus of this paper is on family-owned enterprise Tena-G Ltd. which is in line of business of importing and distributing of tools and accessories. Problem of this paper is lack of adequate strategy of growth and development of an enterprise during generational transition, and goal is finding that strategy. Paper consists of introduction where its main aspects are presented; theory section where all research about analyses of enterprises and generational transition are unified and presented; empirical research that contains primal research conducted by semi-structured in-depth interviews and business analysis made by analyzing external and interior factors and strategies of growth and development, papers ends with conclusion which unites answers on research questions and suggestions for the enterprise. Research has shown that enterprise has strong position and status on the market, stable and strong financials which provides them with plenty opportunities, good organizations and the possibility of growth and development through multiple strategies. Recommendation to the enterprise is strategy of growth and development through digitization of their business and modernization which leads to modernizing and optimizing business processes. That strategy utilizes on using available opportunities by using company’s strengths and opens possibilities of implementing other projects that could further develop the company. Management of Tena-G Ltd.- already greatly possesses leadership skills that are recommended by experts.