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undergraduate thesis
Odnosi s javnošću u luksuznim hotelima u Hrvatskoj
2022. urn:nbn:hr:146:736890
Šmit-Ivček, Helena
VERN University

Cite this document

Šmit Ivček, H. (2022). Odnosi s javnošću u luksuznim hotelima u Hrvatskoj (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:736890

Šmit Ivček, Helena. "Odnosi s javnošću u luksuznim hotelima u Hrvatskoj." Undergraduate thesis, VERN University , 2022. https://urn.nsk.hr/urn:nbn:hr:146:736890

Šmit Ivček, Helena. "Odnosi s javnošću u luksuznim hotelima u Hrvatskoj." Undergraduate thesis, VERN University , 2022. https://urn.nsk.hr/urn:nbn:hr:146:736890

Šmit Ivček, H. (2022). 'Odnosi s javnošću u luksuznim hotelima u Hrvatskoj', Undergraduate thesis, VERN University , accessed 25 December 2024, https://urn.nsk.hr/urn:nbn:hr:146:736890

Šmit Ivček H. Odnosi s javnošću u luksuznim hotelima u Hrvatskoj [Undergraduate thesis]. Zagreb: VERN University ; 2022 [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:146:736890

H. Šmit Ivček, "Odnosi s javnošću u luksuznim hotelima u Hrvatskoj", Undergraduate thesis, VERN University , Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:146:736890

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Metadata
TitleOdnosi s javnošću u luksuznim hotelima u Hrvatskoj
AuthorHelena Šmit-Ivček
MentorAmelia Tomašević (mentor)
GranterVERN University
Zagreb
Defense date and country2022-02-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U radu su predstavljeni odnosi s javnošću u luksuznim hotelima s naglaskom na specifičnosti koje proizlaze iz hotelskog sektora te prirodu poslova i radnih zadataka koji se obavljaju u sklopu odnosa s javnošću kao primijenjene znanstvene discipline i poslovne prakse. Cilj istraživanja je utvrditi kako odnosi s javnošću utječu na uspješnost poslovanja luksuznih hotelskih poduzeća te prikazati njihovu važnost u izgradnji odnosa s ciljnim javnostima, s naglaskom na odnose s gostima hotela. Na temelju rezultata rada se došlo do zaključka da odnosi s javnošću imaju ključnu ulogu u izgradnji reputacije luksuznih hotela kao i u razvoju odnosa lojalnosti s ciljnim skupinama gostiju. Razlog tome proizlazi iz činjenice da su motivi gostiju luksuznih hotela usko vezani uz statusne potrebe te se samovrednuju kroz konzumaciju luksuzne hotelske ponude. Odnosi s javnošću doprinose stvaranju ekskluzivnih, sofisticiranih i jedinstvenih hotelskih iskustava koji kod gostiju izazivaju oduševljenje. Rezultati istraživanja provedenog putem intervjua pokazuju da je potencijal odnosa s javnošću u izgradnji reputacije u potpunosti iskorišten u luksuznim hotelima koji su dio hotelskih grupacija i posluju na području Republike Hrvatske.
Abstract (english)
The paper presents public relations in luxury hotels with an emphasis on the specifics arising from the hotel sector and the nature of jobs and work tasks performed in public relations, as applied scientific disciplines and business practices. The aim of the research is to determine how public relations affects the business performance of luxury hotel companies and to show their importance in building relationships with target audiences, with an emphasis on relationships with hotel guests. It can be concluded that public relations play a key role in building the reputation of luxury hotels as well as in developing loyalty relationships with target groups of guests. The reason for this stems from the fact that the motives of luxury hotel guests are closely related to status needs and boosting self-esteem through the consumption of luxury hotel offerings. Public relations contribute to the creation of exclusive, sophisticated and unique hotel experiences that delight guests. The results of the research conducted through interviews show that the potential of public relations in building a reputation has been fully recognized in luxury hotels that are part of hotel groups and operate in the Republic of Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:736890
Study programmeTitle: Tourism; specializations in: Tourism Management, Hotel Management
Course: Hotel Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-03-13 18:39:27