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undergraduate thesis
Brendiranje u hotelskoj djelatnosti na primjeru hotela Tru by Hilton
2021. urn:nbn:hr:146:379131
Ćorić, Lucija
VERN University

Cite this document

Ćorić, L. (2021). Brendiranje u hotelskoj djelatnosti na primjeru hotela Tru by Hilton (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:379131

Ćorić, Lucija. "Brendiranje u hotelskoj djelatnosti na primjeru hotela Tru by Hilton." Undergraduate thesis, VERN University , 2021. https://urn.nsk.hr/urn:nbn:hr:146:379131

Ćorić, Lucija. "Brendiranje u hotelskoj djelatnosti na primjeru hotela Tru by Hilton." Undergraduate thesis, VERN University , 2021. https://urn.nsk.hr/urn:nbn:hr:146:379131

Ćorić, L. (2021). 'Brendiranje u hotelskoj djelatnosti na primjeru hotela Tru by Hilton', Undergraduate thesis, VERN University , accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:146:379131

Ćorić L. Brendiranje u hotelskoj djelatnosti na primjeru hotela Tru by Hilton [Undergraduate thesis]. Zagreb: VERN University ; 2021 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:146:379131

L. Ćorić, "Brendiranje u hotelskoj djelatnosti na primjeru hotela Tru by Hilton", Undergraduate thesis, VERN University , Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:146:379131

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Metadata
TitleBrendiranje u hotelskoj djelatnosti na primjeru hotela Tru by Hilton
Title (english)Branding in the hotel industry on the example of the Tru by Hilton hotel
AuthorLucija Ćorić
MentorIvan Gašpert (mentor)
GranterVERN University
Zagreb
Defense date and country2021-12-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Razvoj brenda u hotelskoj industriji, odnosno brenda općenito je važno, prvenstveno zbog prepoznatljivosti na tržištu i ulijevanja sigurnosti potrošačima, a onda i zbog samog upravljanja hotelom te poslovanja hotela. Brend ostavlja poseban dojam na potrošače, pa oni znaju što mogu očekivati kada izaberu određen brend hotela. Gosti postaju sve zahtjevniji i sve je teže ispuniti sva njihova očekivanja pa se sve više pažnje mora posvetiti ispunjavanju njihovih želja i potreba. Brendiranje nije više samo logo ili slogan, već postaje imovina. Jak hotelski brend može postići održivu diferencijaciju na tržištu te veliku financijsku korist. Predmet završnog rada jest prikazati kako se brend stvara unutar hotelske industrije i pozitivno utječe na poslovanje na primjeru Tru by Hilton brenda.Tru by Hilton hotelski je brend u kojem gosti ne trebaju raditi kompromise između dosljednog, zabavnog i pristupačnog boravka u hotelu, također je jednostavan, duhovan i utemeljen na vrijednosti.
Abstract (english)
Brand development in Hospitality industry is of great importance, primarily because of the market penetration and the strategic positioning and management of the Hotel on the market. Great brand development leaves a great, long lasting impression on the guests and customers so they know what to expect when choosing certain brand. Guests are becoming more demanding and it is getting harder for the Hotels to fulfill all the expectations so the focus is on the guests more than it ever was. Branding is more than just a logo or a phrase, it is becoming a strong, valuable asset to every company. Great Hotel brand can sustain a great financial boost and prosperity. Main topic of this Bachelor Thesis is to show how to create a successful brand that has a positive impact on the business development on the example of Tru by Hilton Hotel brand. Tru by Hilton is a brand that allows guests to take no compromise when choosing between fun, consistent and affordable stay at the Hotel which is simple, spiritual and based on the values of a greater brand – Hilton Hotels.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:379131
Study programmeTitle: Tourism; specializations in: Tourism Management, Hotel Management
Course: Hotel Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-02-26 14:43:50