Investicijsko zlato je opipljiv oblik novca, lako prenosiv, ima visoku vrijednost i predstavlja vrhunac novčane likvidnosti. Vlasniku pruža financijsku sigurnost, jer isključuje rizik gubitka glavnice. Riječ je o fizičkom zlatu i vlasnik u svakom trenutku raspolaže njime. U Hrvatskoj se može trgovati investicijskim zlatom od grama do kilograma, i to po međunarodnim cijenama, ovisnim od burzovne cijene zlata.Ulaganja u zlato i plemenite metale je način očuvanja vrijednosti koji je priznat svugdje u svijetu. Ulaganje u zlato za male investitore dostupno je u nekoliko oblika, te se općenito dijeli na ulaganje u fizičko zlato, odnosno zlatne kovanice (engl. gold coins, gold bullion coins) i zlatne poluge (engl. gold bullion), dionice rudarskih kompanija čiji je predmet rada zlato (engl. gold mining shares, gold stocks), otvorene fondove zlata (engl. gold mutual funds) i burzovno utržive fondove zlata (engl. gold exchange trade funds). Problem ulaganja u zlato i druge plemenite metale je vrlo značajan za sve investitore. Svodi se na pitanja zašto, kada i koliko ulagati u zlato te je li ulaganje u zlato isplativo.

Investment gold is a tangible form of money, easy to transfer, has high value and represents the pinnacle of cash liquidity. It provides financial security to the owner because it excludes the risk of losing the principal. It is a physical gold and the owner at all times has it. In Croatia, it can be traded with investment gold from grams to pounds, at international prices, depending on the stock market price. Investment in gold and noble metals is a way of preserving the value recognized everywhere in the world. Investment in gold for small investors is available in several forms, and is generally divided into gold and gold bullion coins and gold bullion, mining companies gold mining shares, gold stocks, gold mutual funds and gold exchange trade funds. The problem of investing in gold and other precious metals is very significant for all investors. The question is why, when and how much to invest in gold and whether the investment in gold is profitable.