prikaz prve stranice dokumenta Proces strateškog menadžmenta na primjeru poduzeća Violeta
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undergraduate thesis
Proces strateškog menadžmenta na primjeru poduzeća Violeta
2021. urn:nbn:hr:146:181459
Zekić, Marko
VERN University

Cite this document

Zekić, M. (2021). Proces strateškog menadžmenta na primjeru poduzeća Violeta (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:181459

Zekić, Marko. "Proces strateškog menadžmenta na primjeru poduzeća Violeta." Undergraduate thesis, VERN University , 2021. https://urn.nsk.hr/urn:nbn:hr:146:181459

Zekić, Marko. "Proces strateškog menadžmenta na primjeru poduzeća Violeta." Undergraduate thesis, VERN University , 2021. https://urn.nsk.hr/urn:nbn:hr:146:181459

Zekić, M. (2021). 'Proces strateškog menadžmenta na primjeru poduzeća Violeta', Undergraduate thesis, VERN University , accessed 25 April 2024, https://urn.nsk.hr/urn:nbn:hr:146:181459

Zekić M. Proces strateškog menadžmenta na primjeru poduzeća Violeta [Undergraduate thesis]. Zagreb: VERN University ; 2021 [cited 2024 April 25] Available at: https://urn.nsk.hr/urn:nbn:hr:146:181459

M. Zekić, "Proces strateškog menadžmenta na primjeru poduzeća Violeta", Undergraduate thesis, VERN University , Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:146:181459

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Metadata
TitleProces strateškog menadžmenta na primjeru poduzeća Violeta
Title (english)The strategic management process on the example of Violeta company
AuthorMarko Zekić
MentorKrunoslav Babogredac (mentor)
GranterVERN University
Zagreb
Defense date and country2021-10-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovim završnim radom prikazan je proces strateškog menadžmenta na primjeru poduzeća Violeta, kojem su primarne djelatnosti proizvodnja i distribucija higijenskih proizvoda širokog asortimana. Ovo poduzeće zauzima lidersku poziciju na bosanskohercegovačkom tržištu, ali jednako tako svoje poslovanje je proširilo i van granica Bosne i Hercegovine. Jedan od razloga uspješnog poslovanja ovog poduzeća jeste i dobra poslovna strategija dobivena kroz proces strateškog menadžmenta. Zbog toga se ovaj rad bavi analizom procesa strateškog menadžmenta, koji se sastoji od pet etapa: analize okoline, postavljanja usmjerenja organizacije, formuliranja strategije, implementacije strategije, kontrole i evaluacije strategije. Nakon dobivenih rezultata strateške analize provodi se zaključak na temelju kojeg poduzeće iščitava svoje snage i slabosti odnosno prilike i prijetnje.
Abstract (english)
This final paper presents the process of strategic management using the example of Violeta company, whose primary activities are production and distribution of hygienic products of wide range. The company holds a leading position on the Bosnian market, but it has also expanded its operations beyond Bosnia-Herzegovina's borders. One of the reasons for successful business operations of this company is a good business strategy obtained through the process of strategic management. Therefore, this paper deals with the analysis of strategic management process, which consists of five phases: environmental analysis, setting the organisation's orientation, formulation of strategy, implementation of strategy, control and evaluation of strategy. After the obtained results of the strategic analysis, a conclusion is made on the basis of which the company reads its strengths and weaknesses, i.e. opportunities and threats.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:181459
Study programmeTitle: Entrepreneurship Economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-01-05 21:29:18