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undergraduate thesis
Ispitivanje razvojnog potencijala livestreaminga na regionalnom tržištu
2021. urn:nbn:hr:146:562865
Novoselec, David
VERN University

Cite this document

Novoselec, D. (2021). Ispitivanje razvojnog potencijala livestreaminga na regionalnom tržištu (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:562865

Novoselec, David. "Ispitivanje razvojnog potencijala livestreaminga na regionalnom tržištu." Undergraduate thesis, VERN University , 2021. https://urn.nsk.hr/urn:nbn:hr:146:562865

Novoselec, David. "Ispitivanje razvojnog potencijala livestreaminga na regionalnom tržištu." Undergraduate thesis, VERN University , 2021. https://urn.nsk.hr/urn:nbn:hr:146:562865

Novoselec, D. (2021). 'Ispitivanje razvojnog potencijala livestreaminga na regionalnom tržištu', Undergraduate thesis, VERN University , accessed 01 December 2024, https://urn.nsk.hr/urn:nbn:hr:146:562865

Novoselec D. Ispitivanje razvojnog potencijala livestreaminga na regionalnom tržištu [Undergraduate thesis]. Zagreb: VERN University ; 2021 [cited 2024 December 01] Available at: https://urn.nsk.hr/urn:nbn:hr:146:562865

D. Novoselec, "Ispitivanje razvojnog potencijala livestreaminga na regionalnom tržištu", Undergraduate thesis, VERN University , Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:146:562865

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Metadata
TitleIspitivanje razvojnog potencijala livestreaminga na regionalnom tržištu
AuthorDavid Novoselec
MentorDiana Plantić Tadić (mentor)
GranterVERN University
Zagreb
Defense date and country2021-10-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Svrha ovog rada je ispitivanje razvojnog potencijala livestreaminga1 na regionalnom tržištu, te prikupljanje mišljenja, savjeta i preporuka stručnjaka. U svrhu prikupljanja informacija, provela se online anketa putem Google formsa, kako bi se dobile spoznaje o stavovima i mišljenjima ispitanika. Također su se proveli i intervjui s livestreamerima2 koji provode svoj sadržaj na različitim digitalnim platformama, kako bi se dobio uvid u razlike među tim platformama, kao i moguća poboljšanja. Unatoč pozitivnim stavovima ispitanika prema pojmu livestreamanja, zaključna razmatranja upućuju na trenutne nepogodnosti produkcije na regionalnom tržištu. Intervjui s livestreamerima su kvalitetnom informacijskom podlogom i došlo se do zanimljivih zaključaka. Ističe se potreba za velikom konkurencijskom platformom, da bi postojeće uvidjele nužnost u daljnjem unaprjeđivanju svojih usluga i operativnog sustava.
Abstract (english)
Examining the development potential of livestreaming in the regional market The purpose of this paper is to examine the development potential of livestreaming in the regional market and to collect opinions, advice, and recommendations from experts. For the purpose of gathering information, an online survey was conducted via Google forms, in order to gain knowledge about the attitudes and opinions of the respondents. Interviews were also conducted with live streamers conducting their content on different digital platforms, to gain insight into the differences between these platforms and possible improvements. Despite the positive attitudes of respondents towards the concept of livestreaming, the concluding remarks point to the current disadvantages of production in the regional market. Interviews with live streamers resulted in a quality information base and interesting conclusions were reached. The need for a large competitive platform is emphasized, for existing ones to see the need for further improvement in their services and operating system. Key words: livestreaming, Twitch, YouTube, Facebook, market research.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:562865
Study programmeTitle: Entrepreneurship Economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-01-05 12:09:16