Hunting tourism is the departure of a hunter (tourist) to hunt outside of their home country. Today's way of life has created a new type of hunter whose greater purchasing power has changed the requirements and expectations of the very hunter. Every destination that offers this form of tourism should work on its attractiveness and offer to attract tourists to come and stay for as long as possible. The segments of the hunting-oriented tourism market are not like others, but are extremely specific in terms of requirements and activities. Although still insufficiently active and recognized, the area of Gorski kotar is gaining more and more important when it comes to hunting tourism. Marketing activities of such an area should be aimed at attracting and satisfying users, and in terms of market prices, they need to be onestep ahead or at the level with other competitive providers of this form of tourism. In the territory of the Republic of Croatia, the economic importance of hunting tourism has not been recognized or fully exploited. In the past, hunting meant life for mankind, but today it is a way of having fun and pleasure. The primary research on the state of the tourist offer of hunting tourism in Gorski kotar was conducted. Hunters and the director of the tourist board participated in the research and pointed out the weak development of this form of tourism, both in Gorski kotar and in the whole of Croatia.