The question of privacy and its protection is the theme that is nowadays frequently discussed in the digital world. Social networks and the Internet have become a part of our daily life, and we are surrounded by an enormous amount of information. We can say that an individual has never had greater opportunities and advantages in general, but at the same time has never been faced with so much danger and disadvantages that the new online surrounding has brought. This paper refers to the question of privacy in the online surrounding. This paper aims to research how well young people are familiar with the theme of privacy and what their relationship towards their privacy is. Besides that, another aim of this paper is to grasp the difference between the perception of privacy of the influencer and the common user. In this paper, qualitative methods of focus groups have been used, as well as in-depth interviews. The research has shown that privacy is highly important to young people and that they are highly worried about their online safety. However, it is evident that despite their fear for their privacy, they still don’t do anything to protect themselves. In comparison to influencers, usual customers express a higher level of fear for their privacy. However, the interview had been taken only from three influencers, so the research should be made on a larger sample to get a broader view of the topic.