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undergraduate thesis
Odnos hotela i modnih dizajnera: mogućnosti proširenja poslovnih interesa
2021. urn:nbn:hr:146:368826
Bukarica, Vlatka
VERN University

Cite this document

Bukarica, V. (2021). Odnos hotela i modnih dizajnera: mogućnosti proširenja poslovnih interesa (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:368826

Bukarica, Vlatka. "Odnos hotela i modnih dizajnera: mogućnosti proširenja poslovnih interesa." Undergraduate thesis, VERN University , 2021. https://urn.nsk.hr/urn:nbn:hr:146:368826

Bukarica, Vlatka. "Odnos hotela i modnih dizajnera: mogućnosti proširenja poslovnih interesa." Undergraduate thesis, VERN University , 2021. https://urn.nsk.hr/urn:nbn:hr:146:368826

Bukarica, V. (2021). 'Odnos hotela i modnih dizajnera: mogućnosti proširenja poslovnih interesa', Undergraduate thesis, VERN University , accessed 30 December 2024, https://urn.nsk.hr/urn:nbn:hr:146:368826

Bukarica V. Odnos hotela i modnih dizajnera: mogućnosti proširenja poslovnih interesa [Undergraduate thesis]. Zagreb: VERN University ; 2021 [cited 2024 December 30] Available at: https://urn.nsk.hr/urn:nbn:hr:146:368826

V. Bukarica, "Odnos hotela i modnih dizajnera: mogućnosti proširenja poslovnih interesa", Undergraduate thesis, VERN University , Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:146:368826

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Metadata
TitleOdnos hotela i modnih dizajnera: mogućnosti proširenja poslovnih interesa
Title (english)Fashion Designers and Hotels: The Possibilities of Expanding Business Interests
AuthorVlatka Bukarica
MentorAmelia Tomašević (mentor)
GranterVERN University
Zagreb
Defense date and country2021-10-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tema ovoga završnog rada je odnos hotela i modnih dizajnera te mogućnost proširenja poslovnih procesa. Prikazuje se utjecaj dizajnera na razvoj hotelskih brendova te kako bi oni proširili svoje djelovanje na tržištu. Posljednjih godina sve je veći trend ulaska modnih dizajnera u hotelijerstvo, a ta veza donosi obostranu korist, kako za hotele, tako i za dizajnere. Vidljivo je da su kroz uređenje hotela fokus stavili na modu i luksuz svojih brendova. Samim ulaskom dizajnera u hotelijerstvo luksuznim je tvrtkama omogućena daljnja promocija njihovog brenda i proširenje vidljivosti njihovih proizvoda. Luksuzni brendovi ulažu u hotele više od 20 godina, a oni postaju sve privlačniji za putnike, posebno u vrijeme kada luksuz postaje sve pristupačniji i raznolikiji.
Abstract (english)
The topic of this thesis are the relations between hotels and fashion designers, as well as the possibilities of expanding their business interests. Designers' influence on the development of the hotel brands is presented in order for them to expand their business on the market. In the last few years, there has been anincrease in the trend of fashion designers entering the hospitality business. This connection brings mutual benefits for both hotels and designers. It is clear that they have set their focus on fashion and luxury of their brands, through interior design of the hotels. This cooperation between designers and hotels brought a bout further brand promotion and expansion of visibility of the products for the designer companies. Luxurious brands have been investingin hotels for over 20 years, and they have become even more appealing to the travellers, especially these days when luxury is becoming more accessible and diverse.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:368826
Study programmeTitle: Tourism; specializations in: Tourism Management, Hotel Management
Course: Hotel Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-12-02 11:48:15