The thesis of development of an innovative and sustainable accommodation facility is placed in this work. The purpose of the work is to present the needs of such a type of accommodation, the main objective of which is to preserve the environment. Using expert literature and conversations with tourists which provided the data for creating the idea of innovative sustainable accommodation of glamping, luxury camp, located in the town of Imotski. It is concluded that sustainable tourism is at present a guideline that is essential for the general development of tourism and the improvement of the economic development of the country, which has become aware of sustainable development and its positive impact on the whole society. The importance of the number of accommodation capacities of this type has been confirmed, which, apart from enriching the tourist offer, aims to preserve the nature and its resources. Future studies are desirable to determine the overall volume of demand for such accommodation capacities as well as their recognition and acceptance by tourists.