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undergraduate thesis
Karakteristike uspješne telefonske prodaje na primjeru odabranog poduzeća
2018. urn:nbn:hr:146:462575
Španjić, Mislav
VERN University

Cite this document

Španjić, M. (2018). Karakteristike uspješne telefonske prodaje na primjeru odabranog poduzeća (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:462575

Španjić, Mislav. "Karakteristike uspješne telefonske prodaje na primjeru odabranog poduzeća." Undergraduate thesis, VERN University , 2018. https://urn.nsk.hr/urn:nbn:hr:146:462575

Španjić, Mislav. "Karakteristike uspješne telefonske prodaje na primjeru odabranog poduzeća." Undergraduate thesis, VERN University , 2018. https://urn.nsk.hr/urn:nbn:hr:146:462575

Španjić, M. (2018). 'Karakteristike uspješne telefonske prodaje na primjeru odabranog poduzeća', Undergraduate thesis, VERN University , accessed 30 December 2024, https://urn.nsk.hr/urn:nbn:hr:146:462575

Španjić M. Karakteristike uspješne telefonske prodaje na primjeru odabranog poduzeća [Undergraduate thesis]. Zagreb: VERN University ; 2018 [cited 2024 December 30] Available at: https://urn.nsk.hr/urn:nbn:hr:146:462575

M. Španjić, "Karakteristike uspješne telefonske prodaje na primjeru odabranog poduzeća", Undergraduate thesis, VERN University , Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:146:462575

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Metadata
TitleKarakteristike uspješne telefonske prodaje na primjeru odabranog poduzeća
Title (english)Characteristics of successful telephone sales on the example of a selected company
AuthorMislav Španjić
MentorIrena Miljković Krečar (mentor)
GranterVERN University
Zagreb
Defense date and country2018-04-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Predmet ovog istraživanja je što sve čini uspješnu telefonsku prodaju. O prodaji se općenito zna jako puno i provedeno je puno istraživanja. Telefonska prodaja je novija grana prodaje i o telefonskoj prodaji se zna relativno malo. Ovo istraživanje je provedeno na agentima jednog pozivnog centra u Zagrebu. Odabrano poduzeće jedno je od najvećih i najuspješnijih kompanija koja posluje u Europi i bavi se telefonskom prodajom. Korištene metode u ovom radu su metoda opažanja i intervju sa zaposlenicima i dobiveni rezultati obje metode su slični. Pokazalo se kako su najbitnije karakteristike za agenta u telefonskoj prodaji upornost i kvaliteta prezentacije proizvoda. Dakle, najbolje rezultate u ovome poslu postižu agenti koji su uporni, dobro pripremljeni, iskusni i ugodnog glasa.
Abstract (english)
The subject of this research is everything that makes a successful phone sale. Sales are generally very well known and a lot of research has been carried out about them. Phone sales are a new kind of sales and sales on the phone are relatively less known than the other kinds. This research was conducted on agents at the call center in Zagreb. This selected company is one of the largest and most successful companies that operates in Europe and deals with telephone sales. The methods used in this research are the method of observation and interviews with employees and the results of both methods are similar. The most important characteristics of the agent in the telephone sales are the persistence and quality of the product presentation. So, the best results in this line of business are achieved by agents who are persistent, well-prepared, experienced, and with a pleasant tone of voice.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:462575
Study programmeTitle: Entrepreneurship Economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-04-20 15:19:53