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undergraduate thesis
Mogućnosti razvoja nautičkog turizma u Republici Hrvatskoj
2021. urn:nbn:hr:146:433383
Markić, Ana
VERN University

Cite this document

Markić, A. (2021). Mogućnosti razvoja nautičkog turizma u Republici Hrvatskoj (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:433383

Markić, Ana. "Mogućnosti razvoja nautičkog turizma u Republici Hrvatskoj." Undergraduate thesis, VERN University , 2021. https://urn.nsk.hr/urn:nbn:hr:146:433383

Markić, Ana. "Mogućnosti razvoja nautičkog turizma u Republici Hrvatskoj." Undergraduate thesis, VERN University , 2021. https://urn.nsk.hr/urn:nbn:hr:146:433383

Markić, A. (2021). 'Mogućnosti razvoja nautičkog turizma u Republici Hrvatskoj', Undergraduate thesis, VERN University , accessed 21 October 2024, https://urn.nsk.hr/urn:nbn:hr:146:433383

Markić A. Mogućnosti razvoja nautičkog turizma u Republici Hrvatskoj [Undergraduate thesis]. Zagreb: VERN University ; 2021 [cited 2024 October 21] Available at: https://urn.nsk.hr/urn:nbn:hr:146:433383

A. Markić, "Mogućnosti razvoja nautičkog turizma u Republici Hrvatskoj", Undergraduate thesis, VERN University , Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:146:433383

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Metadata
TitleMogućnosti razvoja nautičkog turizma u Republici Hrvatskoj
Title (english)Opportunities for development of nautical tourism in the Republic of Croatia
AuthorAna Markić
MentorKrunoslav Babogredac (mentor)
GranterVERN University
Zagreb
Defense date and country2021-04-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovim završnim radom analiziraju se mogućnosti razvoja nautičkog turizma u Republici Hrvatskoj. Uz teorijske analize razumijevanja nautičkog turizma, provedeno je i kvalitativno i kvantitativno istraživanje pomoću kojega se dobio uvid o konkretnom stanju nautičkog turizma u Republici Hrvatskoj. Rezultati istraživanja među menadžerima hrvatskih marina pokazali su kako nautički turizam ima potencijal da ostvari velik udio u razvoju turizma Republike Hrvatske te da je marketing značajan čimbenik daljnjeg razvoja nautičkog turizma u Republici Hrvatskoj. Nažalost, prema istraživanju, čak 90 % menadžera tvrdi kako se nautički turizam ne promovira dovoljno u inozemstvu i Hrvatskoj te je posebno naglašena uloga online promocije kao najznačajnijeg oblika promocije nautičkog turizma. Nakon analize mogućnosti razvoja nautičkog turizma u RH te istraživanja među menadžerima hrvatskih marina, autorica je iznijela svoj zaključak.
Abstract (english)
The paper analyzes the possibilities of nautical tourism development in the Republic of Croatia, and in addition to theoretical analyzes of understanding scientific tourism, a qualitative and quantitative research has been proven to gain insight into the specific state of nautical tourism in the Republic of Croatia. The results of research among Croatian marina managers showed that science tourism has the potential to achieve a large share in the development of tourism in the Republic of Croatia, that it is a marketing-significant factor in the further development of nautical tourism in the Republic of Croatia. Unfortunately, according to the research, as many as 90% of managers claim that nautical tourism is not promoted enough abroad and in Croatia, which is especially emphasized the role of online promotion as the most important form of promotion of nautical tourism. At the end of the paper, a comprehensive conclusion is drawn.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:433383
Study programmeTitle: Tourism; specializations in: Tourism Management, Hotel Management
Course: Hotel Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-09-08 16:39:08