With this thesis, it was presented the competitiveness of small and medium companies in Međimurje County. In the thesis the competitiveness is described as a term in multiple forms of definition, also the competitiveness of environment is defined and it talks about elements and forms of competitiveness that affect the business of the companies. By collecting and analysing secondary data, it was presented the economic situation and management of entrepreneurs in Međimurje County, like the macroeconomic indicators, the financial results of business, the ranking of top entrepreneurs and the representation of the business of the entrepreneur by the size of the company. By collecting and analysing secondary data it is presented that the workers in Međimurje County have the smallest average net salary in comparison to other Regions and Međimurje County counts low unemployment rate. SWOT analysis and an interview that was conducted with President of the Croatian Chambers of Crafts Čakovec Boris Lukovnjak was made for the analysis of the competitiveness of small and medium enterprises in Međimurje County and clearer data was obtained on what regulations craftsmen encounter in their business and how much taxes affect the company's profit and business. The SWOT analysis shows the strengths and weaknesses of the economic environment of Međimurje County as well as the opportunities and threats that the economy faces. The competitiveness of companies in Međimurje is described, which has been enriched with the definition of competitiveness and indicators of productivity, economy and profitability of companies in the area of Međimurje are presented the possibility of increasing the competitiveness of small and medium enterprises in the Međimurje was presented with the help of the development strategy of Međimurje County and using dana obtained from the implementation of SWOT analysis and the interview with the President of CCC Čakovec.