prikaz prve stranice dokumenta Analiza stavova potrošača o vodećim ponuđačima prirodne kozmetike u Republici Hrvatskoj
Access restricted to students and staff of home institution
undergraduate thesis
Analiza stavova potrošača o vodećim ponuđačima prirodne kozmetike u Republici Hrvatskoj
2021. urn:nbn:hr:146:496531
Šujica, Tihana
VERN University

Cite this document

Šujica, T. (2021). Analiza stavova potrošača o vodećim ponuđačima prirodne kozmetike u Republici Hrvatskoj (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:496531

Šujica, Tihana. "Analiza stavova potrošača o vodećim ponuđačima prirodne kozmetike u Republici Hrvatskoj." Undergraduate thesis, VERN University , 2021. https://urn.nsk.hr/urn:nbn:hr:146:496531

Šujica, Tihana. "Analiza stavova potrošača o vodećim ponuđačima prirodne kozmetike u Republici Hrvatskoj." Undergraduate thesis, VERN University , 2021. https://urn.nsk.hr/urn:nbn:hr:146:496531

Šujica, T. (2021). 'Analiza stavova potrošača o vodećim ponuđačima prirodne kozmetike u Republici Hrvatskoj', Undergraduate thesis, VERN University , accessed 19 December 2024, https://urn.nsk.hr/urn:nbn:hr:146:496531

Šujica T. Analiza stavova potrošača o vodećim ponuđačima prirodne kozmetike u Republici Hrvatskoj [Undergraduate thesis]. Zagreb: VERN University ; 2021 [cited 2024 December 19] Available at: https://urn.nsk.hr/urn:nbn:hr:146:496531

T. Šujica, "Analiza stavova potrošača o vodećim ponuđačima prirodne kozmetike u Republici Hrvatskoj", Undergraduate thesis, VERN University , Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:146:496531

Please login to the repository to save this object to your list.
Metadata
TitleAnaliza stavova potrošača o vodećim ponuđačima prirodne kozmetike u Republici Hrvatskoj
Title (english)Analysis of consumer attitudes on the leading natural cosmetics suppliers in the Republic of Croatia
AuthorTihana Šujica
MentorJadranka Ivanković (mentor)
GranterVERN University
Zagreb
Defense date and country2021-02-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Rad se bavi analizom stavova potrošača o vodećim ponuđačima prirodne kozmetike u Republici Hrvatskoj. Svrha je bila istražiti i analizirati postojeću ponudu i potražnju za proizvodima prirodne kozmetike, odnosno prikazati ključne karakteristike prirodne kozmetike i vodećih ponuđača u RH, te istražiti stavove potrošača o prirodnoj kozmetici i njezinoj ponudi u RH. U teorijskom dijelu rada ukratko je prikazano tržište krajnje potrošnje, marketinški splet, čimbenici koji utječu na ponašanje potrošača, osnovni psihološki procesi kroz koje prolaze potrošači kod kupnje te faze donošenja odluke o kupnji. Provedeno je primarno istraživanje uz pomoć elektroničkog anketnog upitnika na uzorku od 157 ispitanika, u vremenu od 15. do 22. srpnja 2020. godine. Prikazani su i interpretirani rezultati provedenog istraživanja te su zaključno rezimirane glavne spoznaje do kojih se došlo tijekom izrade ovog rada.
Abstract (english)
The paper provides an analysis of consumer attitudes on the leading suppliers of natural cosmetics in the Republic of Croatia. The objective was to explore and analyse the current supply and demand in terms of natural cosmetics products, i. e. to present the main features of natural cosmetics and the leading suppliers in the Republic of Croatia, as well as to explore consumer attitudes on natural cosmetics and its supply in the Republic of Croatia. The theoretical part of the paper provides a brief overview of the end consumer market, the marketing mix, the factors affecting consumer behaviour, the basic psychological processes of consumer buying behaviour and consumer decision-making stages. A primary research has been conducted using an electronic survey questionnaire on the sample of 157 respondents, during the period from 15th to 22nd July 2020. The paper presents and interprets the research findings and its conclusion includes the main insights gained during its preparation.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:496531
Study programmeTitle: Entrepreneurship Economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-08-31 09:47:15