The topic of this paper is the analysis of the concrete impact of the COVID-19 pandemic on the event management industry in Croatia. The research relies on the specific types of events, such as music, conference, and corporate events. The paper presents a detailed research based on in-depth interviews as the primary data source and desk analysis as the secondary source. The topic of organising specific events and the types of specific events is covered in the beginning of the paper. Then, the analysis continues with presenting the latest trends in the events sector and the state of the industry in Croatia from 2020. The reaction of the industry to the first appearance of COVID-19 was processed with desk research. The implemented epidemiological measures that are closely related to the event management were investigated in detail. Then, by analysing media releases, the adjustment to the measures was also determined. Since one of the topics is crisis communication, the paper offers interesting conclusions and creative communication adjustments in the world. The results of the research offer SWOT, PESTLE and the competition analysis which show the state of individual organisations in the industry. The in-depth interview, a fundamental determinant of this research, was covered in detail. The participants were four event managers who have been working as a part of the mentioned industry in different sectors. The author proposes crisis communication strategies, with the discussion being further encouraged by the different opinions of the event managers. All detailed moves were analysed and problems with communication, challenges, positive and negative impacts, and improvements were detected. Finally, guided by the results of the research, the author proposes his own view of the solution to the crisis.