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Competitive strategy of Coca-Cola on the Croatian market
Goran Čačić (2018)
VERN University of Applied Sciences
Cite this document

Čačić, G. (2018). Analiza konkurentske strategije Coca-Cole na hrvatskom tržištu (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:568588

Čačić, Goran. "Analiza konkurentske strategije Coca-Cole na hrvatskom tržištu." Undergraduate thesis, VERN University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:146:568588

Čačić, Goran. "Analiza konkurentske strategije Coca-Cole na hrvatskom tržištu." Undergraduate thesis, VERN University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:146:568588

Čačić, G. (2018). 'Analiza konkurentske strategije Coca-Cole na hrvatskom tržištu', Undergraduate thesis, VERN University of Applied Sciences, accessed 20 October 2019, https://urn.nsk.hr/urn:nbn:hr:146:568588

Čačić G. Analiza konkurentske strategije Coca-Cole na hrvatskom tržištu [Undergraduate thesis]. Zagreb: VERN University of Applied Sciences; 2018 [cited 2019 October 20] Available at: https://urn.nsk.hr/urn:nbn:hr:146:568588

G. Čačić, "Analiza konkurentske strategije Coca-Cole na hrvatskom tržištu", Undergraduate thesis, VERN University of Applied Sciences, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:146:568588

Metadata
TitleAnaliza konkurentske strategije Coca-Cole na hrvatskom tržištu
Title (english)Competitive strategy of Coca-Cola on the Croatian market
AuthorGoran Čačić
MentorKrunoslav Babogredac (mentor)
GranterVERN University of Applied Sciences
Zagreb
Defense date and country2018-04-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovim završnim radom prikazuje se konkurentska strategija Coca-Cole. Rad započinje analizom poslovanja poduzeća Coca-Cole. Kod analize poduzeća obuhvaćena je analiza okruženja i unutarnjeg poslovanja te čimbenici koji utječu na poslovanje poduzeća Coca-Cole u Hrvatskoj od 1990. godine do 2017. godine. Analizom unutarnjih i vanjskih čimbenika koji su utjecali na poslovanje Coca-Cole u Hrvatskoj utvrđeno je kako je Coca-Cola u Hrvatskoj mijenjala svoju poslovnu strategiju i prilagođavala je tržišnim uvjetima. Također je utvrđeno kako je Coca-Cola svoje poslovanje stalno temeljila na strategijama inovacije i diferencijacije u odnosu na konkurente te da će i u budućnosti njezine strategije konkurentnosti sigurno biti usmjerene prema dodatnom zbližavanju s kupcima odnosno na jačanje lojalnosti kupaca prema Coca-Coli kao dobavljaču, također će biti usmjerena prema osnaživanju liderske pozicije na tržištu koju trenutno uživa.
Abstract (english)
This final assignment describes the competitive strategy of Coca-Cola. Work begins with business analysis of Coca-Cola. The company's analysis includes an analysis of environment and internal business and factors affecting Coca-Cola business in Croatia from 1990 to 2017. By analyzing the internal and external factors that influenced Coca-Cola's business in Croatia, it was established that Coca-Cola changed its business strategy in Croatia and adjusted its market activity to the condition in the market. It has also been established that Coca-Cola's business has always been based on innovation and differentiation strategies in relation to it's competitors. In the future its competitiveness strategy will certainly be aimed at strengthening customer loyalty and recognizing the market leader position.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:568588
Study programmeTitle: Entrepreneurship Economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2018-04-13 14:26:11