prikaz prve stranice dokumenta Marketinški plan za turističke paket aranžmane na temu promatranja ptica u Dolini Neretve
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undergraduate thesis
Marketinški plan za turističke paket aranžmane na temu promatranja ptica u Dolini Neretve
2020. urn:nbn:hr:146:650235
Zonjić, Mate
VERN University

Cite this document

Zonjić, M. (2020). Marketinški plan za turističke paket aranžmane na temu promatranja ptica u Dolini Neretve (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:650235

Zonjić, Mate. "Marketinški plan za turističke paket aranžmane na temu promatranja ptica u Dolini Neretve." Undergraduate thesis, VERN University , 2020. https://urn.nsk.hr/urn:nbn:hr:146:650235

Zonjić, Mate. "Marketinški plan za turističke paket aranžmane na temu promatranja ptica u Dolini Neretve." Undergraduate thesis, VERN University , 2020. https://urn.nsk.hr/urn:nbn:hr:146:650235

Zonjić, M. (2020). 'Marketinški plan za turističke paket aranžmane na temu promatranja ptica u Dolini Neretve', Undergraduate thesis, VERN University , accessed 10 March 2025, https://urn.nsk.hr/urn:nbn:hr:146:650235

Zonjić M. Marketinški plan za turističke paket aranžmane na temu promatranja ptica u Dolini Neretve [Undergraduate thesis]. Zagreb: VERN University ; 2020 [cited 2025 March 10] Available at: https://urn.nsk.hr/urn:nbn:hr:146:650235

M. Zonjić, "Marketinški plan za turističke paket aranžmane na temu promatranja ptica u Dolini Neretve", Undergraduate thesis, VERN University , Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:146:650235

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Metadata
TitleMarketinški plan za turističke paket aranžmane na temu promatranja ptica u Dolini Neretve
Title (english)Marketing plan for tourist package arrangements on the topic of bird observation in the Neretva Valley
AuthorMate Zonjić
MentorŽeljko Trezner (mentor)
GranterVERN University
Zagreb
Defense date and country2020-12-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovim završnim radom nastoji se analizirati i interpretirati marketinški plan za turističke paket aranžmane na temu promatranja ptica u dolini Neretve koji sažima najvažnije vrijednosti, kratak opis proizvoda i poslovanja. Smještena između Sredozemlja, Alpa i Dinarida, Hrvatska ima raznovrsnu faunu ptica sa oko 400 zabilježenih vrsta. S obzirom na to da promatranje ptica bilježi sve veću popularnost i atraktivnost, Hrvatska, kao popularna turistička destinacija, čini se idealna za razvoj ove vrste turizma. Plan je izrađen u svrhu pozicioniranja objektivne mogućnosti kreiranja paket aranžmana. U prikazanom planu vidljiv je potencijal promatranja ptica kao noviteta u turističkoj ponudi Doline Neretve. Zbog toga je cilj ovog rada utvrđivanje marketing plana, odnosno maksimalno razvijanje svakog od elemenata kako bi se koristili njihovi interni potencijali i vanjske prilike kroz ponude paketa te kako bi turističke agencije, kao i sami korisnici, postali što zainteresiraniji. Sam predmet ovog rada je potencijal razvoja turističkih proizvoda za promatranje ptica u Dolini Neretve.
Abstract (english)
This final thesis seeks to analyze and interpret the marketing plan for tourist package arrangements on the topic of bird watching in the Neretva Valley, which summarizes the most important values and a brief description of products and businesses. Located between the Mediterranean, the Alps and the Dinarides, Croatia has a diverse bird fauna with about 400 species recorded. Given that bird watching is growing in popularity and attractiveness, Croatia as a tourist destination seems ideal for the development of this type of tourism. The plan was made for the purpose of positioning the objective possibility of creating a package deal. The presented plan shows the potential of bird watching as a novelty in the tourist offer of the Neretva Valley. Therefore, the aim of this paper is to determine the marketing plan, ie the maximum development of each of the elements in order to use their internal potentials and external opportunities through package offers and to make travel agencies and users themselves as interested as possible. The very subject of this paper is the potential for the development of tourist products for bird watching in the Neretva Valley.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:650235
Study programmeTitle: Tourism; specializations in: Tourism Management, Hotel Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-06-28 14:41:30