The topis of this thesis is Influencer marketing in Croatia on the example of the media brand JoomBoos. Themain goal of this paper is to explain the phenomenon of influencer marketing in Croatia. It contains an analysis of influencer marketing on the global scale and in Croatia. This paper explains the concept of social media and influencer marketing, thanks to domestic influencers. Influencer marketing in Croatia is not unknown tern, but Croatia is way behind with following global trends. Croatian companies have started to show increasing interest in working with influencers, because it allows them to reach manny new and potential customers and achieve their sales goals. World practice has shown that brands today have manny difficulties reaching the younger generations, so many set aside part of the budget to work with influencers. Croatian media brand JoomBoos has gathered young influences with whom it cooperates as a mediator between brands and consumers. In the practical part of the paper, the results of a verified interview with five Croatian influencers and the editor-in-chief of the media brand JoomBoos are presented, in order to better explain the most desirable profession of today.