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undergraduate thesis
Aktivizam na društvenim medijima na primjeru pokreta Black Lives Matter
2021. urn:nbn:hr:146:311054
Mušija, Arlena
VERN University

Cite this document

Mušija, A. (2021). Aktivizam na društvenim medijima na primjeru pokreta Black Lives Matter (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:311054

Mušija, Arlena. "Aktivizam na društvenim medijima na primjeru pokreta Black Lives Matter." Undergraduate thesis, VERN University , 2021. https://urn.nsk.hr/urn:nbn:hr:146:311054

Mušija, Arlena. "Aktivizam na društvenim medijima na primjeru pokreta Black Lives Matter." Undergraduate thesis, VERN University , 2021. https://urn.nsk.hr/urn:nbn:hr:146:311054

Mušija, A. (2021). 'Aktivizam na društvenim medijima na primjeru pokreta Black Lives Matter', Undergraduate thesis, VERN University , accessed 30 January 2025, https://urn.nsk.hr/urn:nbn:hr:146:311054

Mušija A. Aktivizam na društvenim medijima na primjeru pokreta Black Lives Matter [Undergraduate thesis]. Zagreb: VERN University ; 2021 [cited 2025 January 30] Available at: https://urn.nsk.hr/urn:nbn:hr:146:311054

A. Mušija, "Aktivizam na društvenim medijima na primjeru pokreta Black Lives Matter", Undergraduate thesis, VERN University , Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:146:311054

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Metadata
TitleAktivizam na društvenim medijima na primjeru pokreta Black Lives Matter
Title (english)Social media activism on the example of Black Lives Matter
AuthorArlena Mušija
MentorMarija Volarević (mentor)
GranterVERN University
Zagreb
Defense date and country2021-02-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Utjecaj društvenih medija na komunikaciju u današnjem je dobu sve veći. Razna društvena pitanja potakla su se na društvenim mrežama koje su omogućile korisnicima pravo na mišljenje, odnosno sudjelovanje. Aktivizam na internetu, koji je primarno sredstvo za aktivističke skupine, promatra se kao nenasilna borba za podizanje svijesti o nekom društvenom, socijalnom ili političkom pitanju. S obzirom na to da je važnost interneta sve veća kada je riječ o aktivističkim skupinama te spremnosti pojedinaca na aktivnost, bile one offline ili online, rad se temeljio na analizi sadržaja o aktivizmu na primjeru pokreta Black Lives Matter. Rad pruža teorijski okvir o utjecaju društvenih medija na komunikaciju, aktivizam te case study o Black Lives Matter pokretu. Primjenjivala se metoda analize sadržaja o cilju objava koje upotrebljavaju hashtag #blacklivesmatter na društvenoj mreži Twitter. Istraživanjem su dobiveni relevantni podaci o središtu objava, temama te uključenosti korisnika.
Abstract (english)
The influence of social media on communication nowadays is growing. Various social issues were encouraged on social networks, which gave users the right to opinion, to participate. Activism, on the internet which is the primary tool for activist groups, is perceived as a non-violent struggle to raise awareness of some social, social, political issue. Given the growing importance of the Internet when it comes to activist groups and the willingness of individuals to engage in activities either offline or online, the paper focused on the analysis of content about activism on the example of the Black Lives Matter movement. The paper provides a theoretical framework on the impact of social media on communication, activism and a case study of the Black Lives Matter movement. The method of content analysis on the focus of posts using the hashtag #blacklivesmatter, on the social network Twitter, is used. The research provided relevant data on the focus of publications, topics and user involvement.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:311054
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-05-06 10:23:57