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undergraduate thesis
Poslovanje agencija za odnose s javnošću u vrijeme korona-krize 2020. godine
2020. urn:nbn:hr:146:505762
Harbaš, Leila
VERN University

Cite this document

Harbaš, L. (2020). Poslovanje agencija za odnose s javnošću u vrijeme korona-krize 2020. godine (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:505762

Harbaš, Leila. "Poslovanje agencija za odnose s javnošću u vrijeme korona-krize 2020. godine." Undergraduate thesis, VERN University , 2020. https://urn.nsk.hr/urn:nbn:hr:146:505762

Harbaš, Leila. "Poslovanje agencija za odnose s javnošću u vrijeme korona-krize 2020. godine." Undergraduate thesis, VERN University , 2020. https://urn.nsk.hr/urn:nbn:hr:146:505762

Harbaš, L. (2020). 'Poslovanje agencija za odnose s javnošću u vrijeme korona-krize 2020. godine', Undergraduate thesis, VERN University , accessed 24 November 2024, https://urn.nsk.hr/urn:nbn:hr:146:505762

Harbaš L. Poslovanje agencija za odnose s javnošću u vrijeme korona-krize 2020. godine [Undergraduate thesis]. Zagreb: VERN University ; 2020 [cited 2024 November 24] Available at: https://urn.nsk.hr/urn:nbn:hr:146:505762

L. Harbaš, "Poslovanje agencija za odnose s javnošću u vrijeme korona-krize 2020. godine", Undergraduate thesis, VERN University , Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:146:505762

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Metadata
TitlePoslovanje agencija za odnose s javnošću u vrijeme korona-krize 2020. godine
Title (english)Business of Public Relations Agencies at the Time of the 2020 Coronavirus Crisis
AuthorLeila Harbaš
MentorMarija Slijepčević (mentor)
GranterVERN University
Zagreb
Defense date and country2020-12-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Odnosi s javnošću vežu se uz pojam dvosmjerne komunikacije. Usluge odnosa s javnošću svojim klijentima pružaju i agencije za odnose s javnošću. One mogu biti agencije s potpunom uslugom ili specijalizirane samo za određena područja i niše (npr. odnosi s javnošću, marketing, zdravstvo, kultura, sport itd.). Privatan, ali i poslovan život u 2020. godini, bio je obilježen, još nedovoljno istraženom korona-krizom. Prilikom pisanja rada prepoznata je prilika za istraživanjem poslovanja agencija za odnose s javnošću u periodu spomenute krize. Rezultati su pokazali (ne)snalažljivost samih agencija i pouke koje mogu pomoći drugima prilikom snalaženja u ovoj ili sličnoj krizi.
Abstract (english)
Public relations are associated with the concept of two-way communication, whose services are also provided to their clients by public relations agencies. They can be presented as full-service agencies or specialized only in certain areas and niches, (e.g. marketing, healthcare, culture, sports, etc). This year, both private and business life were affected by the underexplored coronavirus crisis. In the process of writing this final paper, an opportunity was identified to research the business of public relations agencies during the aforementioned crisis. The results showed the level of resourcefulness of the agencies themselves and provided lessons that could help others manage this or a similar crisis.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:505762
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-02-24 14:35:40