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undergraduate thesis
Mišljenja skupine građana Republike Hrvatske o sudjelovanju osoba s invaliditetom u svrhu oglašavanja
2020. urn:nbn:hr:146:973756
Mažuran, Mia
VERN University of Applied Sciences

Cite this document

Mažuran, M. (2020). Mišljenja skupine građana Republike Hrvatske o sudjelovanju osoba s invaliditetom u svrhu oglašavanja (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:973756

Mažuran, Mia. "Mišljenja skupine građana Republike Hrvatske o sudjelovanju osoba s invaliditetom u svrhu oglašavanja." Undergraduate thesis, VERN University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:146:973756

Mažuran, Mia. "Mišljenja skupine građana Republike Hrvatske o sudjelovanju osoba s invaliditetom u svrhu oglašavanja." Undergraduate thesis, VERN University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:146:973756

Mažuran, M. (2020). 'Mišljenja skupine građana Republike Hrvatske o sudjelovanju osoba s invaliditetom u svrhu oglašavanja', Undergraduate thesis, VERN University of Applied Sciences, accessed 27 February 2021, https://urn.nsk.hr/urn:nbn:hr:146:973756

Mažuran M. Mišljenja skupine građana Republike Hrvatske o sudjelovanju osoba s invaliditetom u svrhu oglašavanja [Undergraduate thesis]. Zagreb: VERN University of Applied Sciences; 2020 [cited 2021 February 27] Available at: https://urn.nsk.hr/urn:nbn:hr:146:973756

M. Mažuran, "Mišljenja skupine građana Republike Hrvatske o sudjelovanju osoba s invaliditetom u svrhu oglašavanja", Undergraduate thesis, VERN University of Applied Sciences, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:146:973756

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Metadata
TitleMišljenja skupine građana Republike Hrvatske o sudjelovanju osoba s invaliditetom u svrhu oglašavanja
AuthorMia Mažuran
MentorStana Odak Krasić (mentor)
GranterVERN University of Applied Sciences
Zagreb
Defense date and country2020-10-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom završnom radu pokušava se doći do odgovora kako određena skupina građana Republike Hrvatske vidi oglase s osobama s invaliditetom, troše li brendovi previše novca na oglašavanje i smatraju li ljudi da su osobe s invaliditetom sposobne za svaku vrstu posla i kako utječu oglasi u kojima su osobe s invaliditetom na potrošače. Oglašavanje je vrsta komunikacije koja se nalazi svuda oko nas, i jako je teško izbjeći. Često se susrećemo s neetičnim oglašavanjem i provokativnim marketingom. U sklopu ovog završnog rada proveden je intervju s pravobraniteljicom osoba s invaliditetom Ankom Slonjšak i provedeno je anketno istraživanje o mišljenju skupine građana Republike Hrvatske o sudjelovanju osoba s invaliditetom u svrhu oglašavanja. Anketni upitnik ispunilo je 110 građana Republike Hrvatske od kojih je 55 osoba s invaliditetom.
Abstract (english)
Opinion given by a group of Croatian citizens on the participation of persons with disabilities in advertising In this final paper, we are trying to find out how a certain group of Croatian citizens see ads with persons with disabilities, whether brands spend too much money on advertising, if they think that persons with disabilities are capable of every type of work and how the ads with people with disabilities affect the consumers. Advertising is a type of communication that surrounds us and forms a part of our daily lives. Very often we encounter unethical advertising and provocative marketing. As a part of this final paper, an interview was conducted with Anka Slonjšak, the Ombudsman for Persons with Disabilities, as well as a survey on the opinion of a group of citizens of the Republic of Croatia on the participation of persons with disabilities in advertising. The survey questionnaire was completed by 110 citizens, 55 of whom were persons with disabilities.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:973756
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-02-19 10:58:21