prikaz prve stranice dokumenta Unaprjeđenje procesa pronalaska idealnih franšizoprimaca na odabranom primjeru
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undergraduate thesis
Unaprjeđenje procesa pronalaska idealnih franšizoprimaca na odabranom primjeru
2020. urn:nbn:hr:146:368721
Bajcer, Ivan
VERN University

Cite this document

Bajcer, I. (2020). Unaprjeđenje procesa pronalaska idealnih franšizoprimaca na odabranom primjeru (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:368721

Bajcer, Ivan. "Unaprjeđenje procesa pronalaska idealnih franšizoprimaca na odabranom primjeru." Undergraduate thesis, VERN University , 2020. https://urn.nsk.hr/urn:nbn:hr:146:368721

Bajcer, Ivan. "Unaprjeđenje procesa pronalaska idealnih franšizoprimaca na odabranom primjeru." Undergraduate thesis, VERN University , 2020. https://urn.nsk.hr/urn:nbn:hr:146:368721

Bajcer, I. (2020). 'Unaprjeđenje procesa pronalaska idealnih franšizoprimaca na odabranom primjeru', Undergraduate thesis, VERN University , accessed 18 May 2021, https://urn.nsk.hr/urn:nbn:hr:146:368721

Bajcer I. Unaprjeđenje procesa pronalaska idealnih franšizoprimaca na odabranom primjeru [Undergraduate thesis]. Zagreb: VERN University ; 2020 [cited 2021 May 18] Available at: https://urn.nsk.hr/urn:nbn:hr:146:368721

I. Bajcer, "Unaprjeđenje procesa pronalaska idealnih franšizoprimaca na odabranom primjeru", Undergraduate thesis, VERN University , Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:146:368721

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Metadata
TitleUnaprjeđenje procesa pronalaska idealnih franšizoprimaca na odabranom primjeru
Title (english)Improvement of the process of finding ideal franchisees on the selected example
AuthorIvan Bajcer
MentorGordana Ćorić (mentor)
GranterVERN University
Zagreb
Defense date and country2020-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Predmet rada je unaprjeđenje procesa pronalaska idealnih franšizoprimaca na referentnom primjeru poduzeća Tokić d.o.o. Cilj ovog rada je analizirati franšiznu mrežu poduzeća te definirati idealnog franšizoprimca na temelju njegovih ključnih značajki. Ovaj rad se temelji na prikupljanju i analizi primarnih i sekundarnih izvora podataka. Istraživanje je provedeno anketnim upitnikom na uzorku 14 primatelja franšize od njih ukupno 27. Cilj ankete bio je dobiti povratnu informaciju od primatelja franšize o razini zadovoljstva poslovanjem pod franšizom te iz toga utvrditi prednosti i nedostatke franšiznog modela. Zadatak ovoga završnog rada bio je istražiti načine na koji prodavatelji franšiza predstavljaju i nude kupcima određene modele franšiza, te načine na koje kupci franšiza dolaze do informacija o njima. Iz svega navedenog cilj je bio izvući zaključak u vezi s provedenim istraživanjem te predstaviti preporuke za praksu radi unaprjeđenja franšiznog poslovanja.
Abstract (english)
The subject of this paper is to advance the process of finding the ideal franchisees on the referent example of the company Tokić ltd. The aim of this paper is to analyze the enterprise franchisee network and to define the ideal franchisee based on his/her key features. This paper is based on the search and analysis of primary and secondary data sources. The questionnaire methodology was used for researching a sample of 14 franchisees. The objective of the survey was to obtain feedback from the franchisee on the level of satisfaction with the franchisee's business and to identify the advantages and disadvantages of the franchise model. Likewise, the task of this final paper was to explore the ways in which franchisors present and offer specific franchise models tto potential buyers (franchisees), and the ways in which franchisees acquire information about them. From all of the above, the aim was to draw a conclusion regarding the research conducted and to present recommendations for practice in order to improve the franchising business.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:368721
Study programmeTitle: Entrepreneurship Economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-02-15 18:27:17