prikaz prve stranice dokumenta Analiza zastupljenosti korištenja internet bankarstva na primjeru Zagrebačke banke
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master's thesis
Analiza zastupljenosti korištenja internet bankarstva na primjeru Zagrebačke banke
2020. urn:nbn:hr:146:718888
Paravina, Barbara
VERN University

Cite this document

Paravina, B. (2020). Analiza zastupljenosti korištenja internet bankarstva na primjeru Zagrebačke banke (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:718888

Paravina, Barbara. "Analiza zastupljenosti korištenja internet bankarstva na primjeru Zagrebačke banke." Master's thesis, VERN University , 2020. https://urn.nsk.hr/urn:nbn:hr:146:718888

Paravina, Barbara. "Analiza zastupljenosti korištenja internet bankarstva na primjeru Zagrebačke banke." Master's thesis, VERN University , 2020. https://urn.nsk.hr/urn:nbn:hr:146:718888

Paravina, B. (2020). 'Analiza zastupljenosti korištenja internet bankarstva na primjeru Zagrebačke banke', Master's thesis, VERN University , accessed 17 April 2021, https://urn.nsk.hr/urn:nbn:hr:146:718888

Paravina B. Analiza zastupljenosti korištenja internet bankarstva na primjeru Zagrebačke banke [Master's thesis]. Zagreb: VERN University ; 2020 [cited 2021 April 17] Available at: https://urn.nsk.hr/urn:nbn:hr:146:718888

B. Paravina, "Analiza zastupljenosti korištenja internet bankarstva na primjeru Zagrebačke banke", Master's thesis, VERN University , Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:146:718888

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Metadata
TitleAnaliza zastupljenosti korištenja internet bankarstva na primjeru Zagrebačke banke
AuthorBarbara Paravina
MentorSanja Penić (mentor)
GranterVERN University
Zagreb
Defense date and country2020-12-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Problem ovog istraživanja je analiza zastupljenosti internet bankarstva, prema starosnoj dobi te stručnoj spremi ispitanika. Također se istražio utjecaj ispitanika na razumljivost, jasnoću, korisnost, uštedu vremena i produktivnost internet bankarstva Zagrebačke banke. Istraživanje se provodilo online anketnim upitnikom od 200 uzoraka. Rezultati istraživanja pokazali su da, što je veća starosna dob ispitanika, smanjuje se učešće korisnika te da se višim stupnjem obrazovanja povećava korisnost internet bankarstva. Također, rezultati pokazuju da nekorisnici, uz bolju prezentaciju i otklon nedostataka, žele koristiti internet bankarstvo. Za banku je važno da prati tehnološki napredak, potrebe klijenata, poboljša uslugu i da zadrži postojeće korisnike.
Abstract (english)
The problem of the questionnaire is the analysis of the participants' usage of online banking based on their age and educational level. The questionnaire also focuses on clarity, functionality and time efficiency of online banking at Zagrebacka Banka. The research was conducted through an online survey with 200 participants. The statistics show that as the age of the participants increased the participation in online banking decreased. The survey also recorded a higher online banking usage among participants with a higher educational level. The study also shows that participants who currently do not utilize online banking would consider trying it with proper presentation and clarity. It is crucial for the bank to continue to stay up to date with technology, client's needs, improve customer relations and maintain customers satisfaction.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:718888
Study programmeTitle: Enterperneurship Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica poduzetničkog menadžmenta (stručni/a specijalist/specijalistica poduzetničkog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-12-17 09:57:21