prikaz prve stranice dokumenta Analiza komunikacijskih značajki interne aktivnosti "Atlantic Body and Mind"
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undergraduate thesis
Analiza komunikacijskih značajki interne aktivnosti "Atlantic Body and Mind"
2020. urn:nbn:hr:146:616450
Borić, Petra
VERN University

Cite this document

Borić, P. (2020). Analiza komunikacijskih značajki interne aktivnosti "Atlantic Body and Mind" (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:616450

Borić, Petra. "Analiza komunikacijskih značajki interne aktivnosti "Atlantic Body and Mind"." Undergraduate thesis, VERN University , 2020. https://urn.nsk.hr/urn:nbn:hr:146:616450

Borić, Petra. "Analiza komunikacijskih značajki interne aktivnosti "Atlantic Body and Mind"." Undergraduate thesis, VERN University , 2020. https://urn.nsk.hr/urn:nbn:hr:146:616450

Borić, P. (2020). 'Analiza komunikacijskih značajki interne aktivnosti "Atlantic Body and Mind"', Undergraduate thesis, VERN University , accessed 29 November 2024, https://urn.nsk.hr/urn:nbn:hr:146:616450

Borić P. Analiza komunikacijskih značajki interne aktivnosti "Atlantic Body and Mind" [Undergraduate thesis]. Zagreb: VERN University ; 2020 [cited 2024 November 29] Available at: https://urn.nsk.hr/urn:nbn:hr:146:616450

P. Borić, "Analiza komunikacijskih značajki interne aktivnosti "Atlantic Body and Mind"", Undergraduate thesis, VERN University , Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:146:616450

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Metadata
TitleAnaliza komunikacijskih značajki interne aktivnosti "Atlantic Body and Mind"
Title (english)Analysis of communication features of internal activity "Atlantic Body and Mind"
AuthorPetra Borić
MentorStana Odak Krasić (mentor)
GranterVERN University
Zagreb
Defense date and country2020-10-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Interna komunikacija je interdisciplinarno polje odnosa s javnošću koje omogućava izgradnju dvosmjernih odnosa s internom javnošću poduzeća, odnosno s njegovim zaposlenicima u svrhu poboljšanja svoga poslovanja. Cilj ovog istraživanja bio je napraviti analizu interne akcije „Atlantic Body and Mind“ Atlantic Group d.d. Za istraživanje je odabrana metoda studije slučaja te su se analizirale komunikacijske značajke interne akcije. U prvom djelu su objašnjeni teorijski pojmovi odnosa s javnošću i interne komunikacije, te razlike djelatnosti internih komunikacija i drugih povezanih odjela. U drugom djelu je predstavljeno poduzeće i njegov odjel korporativnih komunikacija te sama interna akcija „Atlantic Body and Mind“. Utvrđeno je da je ova akcija dovela do unaprjeđenja samog poslovanja u tvrtki, zadovoljstva zaposlenika te do ostvarivanja ciljeva odjela za korporativne komunikacije te su dane daljnje preporuke za budućnost.
Abstract (english)
Internal communication is an interdisciplinary field of public relations that enables the construction of two-way relations with the internal public of the company, with its employees in order to improve its business. The aim of this research was to make an analysis of the internal project "Atlantic Body and Mind" Atlantic Group d.d. A case study method was chosen for the research, which analysed the communicative significance of this internal action. The first part explains the theoretical concepts of public relations and internal communications, as well as the differences between the activities of internal communications and other related departments. The second part presents the company and its corporate communications department, and the internal action "Atlantic Body and Mind". It was concluded that this action led to the improvement of the business in the companies, employee satisfaction and the achievement of the goals of the corporate communications department. Further recommendations were given for the future.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:616450
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-12-11 10:37:28