When expanding into a foreign market, a company can choose between several strategies. When choosing a strategy for entering a foreign market, it is necessary to review the current and expected situation in both the domestic and foreign markets. In addition to knowing competitors and consumer needs, it is also important to understand the general environment of the foreign market. This means the economic, legal, political, ecological and technological environment that can have a decisive impact on doing business abroad and on the entire strategy of business internationalization. The strategy and process of entering a foreign market must be adapted to the overall goals, resources and constraints of the organization. In the case of Debeljak R.B. it is decided to open a branch in a selected foreign market. Through the conducted market analysis, it was decided to open a branch in the selected foreign market. Based on the conducted analysis the company decided to open a branch on the Serbian market. Considering the successful operations on the foreign market so far, as well as the positive projections of revenues and expenditures, it is expected that this business venture will be successful and contribute to the further expansion and development of the company's business in the future.