Successful organization management means a clear definition of vision, mission and goals, and the application of appropriate monitoring and management methods. In today's time there is need for strategies to reach the agreed goals and give a sense of purpose and direction to the organization. The strategy could be defined as ideas and actions aimed at imagining and securing the future. Well defined strategy always gives answers to some crucial issues that are essential to the very high quality of its development and implementation so that it ultimately fulfills purpose for which it was made. Strategic planning is a formal and structured process whereby an organization establishes a strategic leadership position whose basic objective is to clearly identify the nature and the character of the organization and also the sector that it represents and manage its future development. Strategic management and strategic planning are concepts that are constantly linked, because without the quality plans, managing a particular organization makes no sense. A strategic manager must have a strategy that can be implemented in the organization and thinking in the long run he takes into account all the circumstances of the business. BSC (Balanced Scorecard) is a model of carefully selected set of indicators and measures, derived from a company's strategy. Designed to plan and direct business activities and achievements from different perspectives, based on linking and balancing the most important performance factors, and is intended for organizations of all sizes and activities. SWOT analysis is a method for assessing a company's strategy and its environmental analysis with the purpose of identifying strategic factors that will determine the future of the organization. A manager can use SWOT analysis to create a strategy that is simple but powerful tool for evaluating resource abilities and disadvantages, market opportunities and external threats. This paper also includes management of a small company Azena through its strategic goals, and through pSWOT analysis as a representation of its internal and external environment.