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undergraduate thesis
Analiza komunikacije GNK Dinamo Zagreb na društvenim mrežama
2020. urn:nbn:hr:146:625467
Miholić, Luka
VERN University of Applied Sciences

Cite this document

Miholić, L. (2020). Analiza komunikacije GNK Dinamo Zagreb na društvenim mrežama (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:625467

Miholić, Luka. "Analiza komunikacije GNK Dinamo Zagreb na društvenim mrežama." Undergraduate thesis, VERN University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:146:625467

Miholić, Luka. "Analiza komunikacije GNK Dinamo Zagreb na društvenim mrežama." Undergraduate thesis, VERN University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:146:625467

Miholić, L. (2020). 'Analiza komunikacije GNK Dinamo Zagreb na društvenim mrežama', Undergraduate thesis, VERN University of Applied Sciences, accessed 08 March 2021, https://urn.nsk.hr/urn:nbn:hr:146:625467

Miholić L. Analiza komunikacije GNK Dinamo Zagreb na društvenim mrežama [Undergraduate thesis]. Zagreb: VERN University of Applied Sciences; 2020 [cited 2021 March 08] Available at: https://urn.nsk.hr/urn:nbn:hr:146:625467

L. Miholić, "Analiza komunikacije GNK Dinamo Zagreb na društvenim mrežama", Undergraduate thesis, VERN University of Applied Sciences, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:146:625467

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Metadata
TitleAnaliza komunikacije GNK Dinamo Zagreb na društvenim mrežama
Title (english)An Analysis of the communication of GNK Dinamo Zagreb on social networks
AuthorLuka Miholić
MentorStana Odak Krasić (mentor)
GranterVERN University of Applied Sciences
Zagreb
Defense date and country2020-07-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Sport mnogim ljudima u današnje vrijeme ne predstavlja samo tjelesnu aktivnost, nego poticanje na zdraviji i kvalitetniji način života te samo praćenje određenoga sporta ili kluba i navijanje za njega označava sastavni dio njihova života. Sport pomaže ljudima kako bi bili informirani, uz pomoć njega ljudi stječu poznanstva i prijatelje, zapošljavaju se, upoznaju nove kulture i ljude. Sport utječe i na razvitak ekonomije, trgovine, turizma, na kvalitetu života te socijalnu strukturu ljudi. Samim time sport se sve više reklamira na društvenim mrežama i suvremenim medijima. U današnje vrijeme ljudi na Internetu i društvenim mrežama mogu saznati sve što ih zanima o sportu kojim se potencijalno žele baviti, pratiti ga ili su jednostavno navijači nekoga kluba. Cilj ovoga rada je analizirati i istražiti komunikaciju najpoznatijega i najtrofejnijega hrvatskoga nogometnog kluba GNK Dinamo Zagreb na društvenim mrežama, kao i sam način rada njihova Odjela za odnose s javnošću.
Abstract (english)
Sport is an important part of life for many people nowadays. It is not only a physical activity but a healthy lifestyle. Doing a certain sport and being a sport club fan is an integral part of life for some people. Sport helps people stay informed, acquire new friends, find new jobs or meet new cultures and people. The development of economy, trading, tourism, the quality of life and social structure are influenced by sport as well. This can be seen on social networks. People can learn and communicate about a sport they are interested in by using the Internet or social networks. The purpose of this thesis is to analyse and investigate the communication of Croatia's most famous and most successful football club GNK Dinamo Zagreb on their social networks and the way their Public relations department operates.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:625467
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-07-29 10:33:18