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undergraduate thesis
Stavovi hrvatskih studenata o subliminalnim porukama
2020. urn:nbn:hr:146:739260
Bajrektarević, Lara
VERN University

Cite this document

Bajrektarević, L. (2020). Stavovi hrvatskih studenata o subliminalnim porukama (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:739260

Bajrektarević, Lara. "Stavovi hrvatskih studenata o subliminalnim porukama." Undergraduate thesis, VERN University , 2020. https://urn.nsk.hr/urn:nbn:hr:146:739260

Bajrektarević, Lara. "Stavovi hrvatskih studenata o subliminalnim porukama." Undergraduate thesis, VERN University , 2020. https://urn.nsk.hr/urn:nbn:hr:146:739260

Bajrektarević, L. (2020). 'Stavovi hrvatskih studenata o subliminalnim porukama', Undergraduate thesis, VERN University , accessed 22 December 2024, https://urn.nsk.hr/urn:nbn:hr:146:739260

Bajrektarević L. Stavovi hrvatskih studenata o subliminalnim porukama [Undergraduate thesis]. Zagreb: VERN University ; 2020 [cited 2024 December 22] Available at: https://urn.nsk.hr/urn:nbn:hr:146:739260

L. Bajrektarević, "Stavovi hrvatskih studenata o subliminalnim porukama", Undergraduate thesis, VERN University , Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:146:739260

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Metadata
TitleStavovi hrvatskih studenata o subliminalnim porukama
Title (english)Attitudes of croatian students regarding subliminal messages
AuthorLara Bajrektarević
MentorSilvana Fratrić Kunac (mentor)
GranterVERN University
Zagreb
Defense date and country2020-07-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Subliminalne su poruke poruke koje se dostavljaju ili prihvaćaju ispod praga normalne svijesti. Istraživanja još uvijek nisu riješila dvojbu o učinkovitosti subliminalnih poruka, odnosno utječu li one na ljudsko ponašanje ili ne utječu. Svrha završnoga rada bila je analizirati stavove hrvatskih studenata o subliminalnim porukama. Stoga su ciljevi istraživanja bili utvrditi koliko su studenti upoznati s terminom subliminalnih poruka, kako procjenjuju utjecaj subliminalnih poruka, smatraju li uobičajene reklame učinkovitijima u odnosu na subliminalne oglase te je trebalo ispitati njihove stavove o eventualnom utjecaju subliminalnih poruka na njihovo ponašanje. Istraživanje je provedeno na uzorku od 108 hrvatskih studenata pomoću anketnoga upitnika koji je sastavljen za tu svrhu. Većina ispitanika smatra da su subliminalne poruke učinkovite, odnosno da utječu na razmišljanje i ponašanje ljudi.
Abstract (english)
Subliminal messages are messages that are delivered or accepted below the threshold of normal consciousness. Research has not yet resolved the dilemma regarding the effectiveness of subliminal messages, whether they affect human behavior or not. The purpose of the final paper was to analyze the views of Croatian students on subliminal messages. Therefore, the aims of the study were to determine how well the students are familiar with the concept of subliminal messages, how they evaluate the impact of subliminal messages, whether they consider conventional advertisements more effective than subliminal messages, and to examine their views on the potential impact of subliminal messages on their behavior. The survey was conducted on a sample of 108 Croatian students using a questionnaire designed for this purpose. The majority of respondents consider subliminal messages to be effective or to influence people's thinking and behavior.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:739260
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-07-22 10:36:02