Rural tourism helps preserve local or local identity, traditional heritage and customs, protects the environment, strengthens organic production, assists the development of rural areas on the basis of sustainable development and represents the future of world tourism. Rural tourism represents a huge potential that is not given enough attention. The very potential of rural tourism was the reason for the creation of this entrepreneurial idea, i.e. to provide guests with relaxation away from their busy lifestyle and acquaint them with the benefits of the rural landscape. Also, more and more people are turning to a healthy lifestyle and are looking for ecological products from domestic production. One of such products that is increasingly in demand in Croatia is aronia, so the author decided to start her own entrepreneurial project of agritourism economy whose primary activity will be the cultivation, production and sale of aronia products, and ancillary activities providing accommodation in holiday homes located on property. For successful implementation of the project, investment will be needed in some technical elements, i.e. in the interior of the holiday home and basement space, workforce, equipment and so on. According to the conducted analyzes, the profitability and liquidity of this project can be expected after the first two years.