The theme of this final work is „ Strategy Development Proposal for the Selected Company.“ In its theoretical part the work deals with the definition of the term of strategy, strategic management and strategic management process. It shows the development of the Krešimir, private limited company which has been in business for 20 years now. The company is mainly engaged in tourism and gastronomy and partly in education. As with most small family businesses, the observed company did not have a defined vision, mission, long-term goals and development plans while decisions were made based on experience and intuition of the business owner. The goal of strategic management in a company is managing and use of the potential of the company in a way to insure long-term growth and development. Challenges which businesses are faced with demand proactive approach in finding and using of business opportunities hence the aim of this paper is to give a contribution in introducing of strategic way of thinking. Based on the collected data and conducted environment scanning this paper presents the strategy development proposal starting from vision, mission, goals and development plans for the selected company.