The subject of the research in this paper was the analysis of the structure and capital optimization, is the success of financial structure management on the example of Auto Hrvatska d. d. The objectives of the research were to: Give a theoretical insight into the financial structure and structure of the enterprise assets; Give theoretical insight into the underlying financial indicators; Give the theoretical insight into the time value of money; Show the financial structure of the analyzed enterprise; Show the financial indicators of the analyzed enterprise; Determine how the company manages the financial structure; and Based on the results of the research evaluate the success of the financial management structure. In order to achieve research goals, research questions are offered through the paper. From the financial structure of the company Auto Hrvatska d. d. it is apparent that financial planning and analysis are carried out on the basis of the financial statements. Based on the analysis it can be concluded that Auto Hrvatska d. d. in the observed period, it manages its financial structure successfully.