Public authorities are faced with the growing need to adapt communication channels to different target audiences, and there is a need to adjust the performance of works and providing public services. Therefore, in this thesis, the research of the satisfaction of the citizens of Samobor with the services and communication of the city services is thoroughly approached to detect potential problems and evaluate the current way of communication. In the segment of analysis of the citizens of Samobor, the emphasis is placed on the channels through which they receive information, the channels through which they want to receive news, and the level of satisfaction with the work of city services. The purpose of the research, an in-depth interview, and a survey questionnaire were conducted, and the available domestic and foreign professional literature related to satisfaction surveys were used. The results of the research showed that the balance of the use of different communication channels is essential for the local self-government unit. Respondents generally find out all the information through channels managed by the City Administration and are usually satisfied with the way the information is provided. However, it has been noticed that respondents use unofficial channels when informing which leads to communication errors. Also, the results of the research showed that the representatives of the Samobor authorities and the respondents agreed on the issue of awareness of the shortcomings of the city of Samobor. After conducting research, processing the results, and conclusion, a proposal was made on how to correct the identified problems.