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undergraduate thesis
Marketinški plan za turističke paket-aranžmane na bazi tečajeva kuhanja
2020. urn:nbn:hr:146:630360
Bošnjak Stošić, Anton
VERN University

Cite this document

Bošnjak Stošić, A. (2020). Marketinški plan za turističke paket-aranžmane na bazi tečajeva kuhanja (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:630360

Bošnjak Stošić, Anton. "Marketinški plan za turističke paket-aranžmane na bazi tečajeva kuhanja." Undergraduate thesis, VERN University , 2020. https://urn.nsk.hr/urn:nbn:hr:146:630360

Bošnjak Stošić, Anton. "Marketinški plan za turističke paket-aranžmane na bazi tečajeva kuhanja." Undergraduate thesis, VERN University , 2020. https://urn.nsk.hr/urn:nbn:hr:146:630360

Bošnjak Stošić, A. (2020). 'Marketinški plan za turističke paket-aranžmane na bazi tečajeva kuhanja', Undergraduate thesis, VERN University , accessed 24 March 2023, https://urn.nsk.hr/urn:nbn:hr:146:630360

Bošnjak Stošić A. Marketinški plan za turističke paket-aranžmane na bazi tečajeva kuhanja [Undergraduate thesis]. Zagreb: VERN University ; 2020 [cited 2023 March 24] Available at: https://urn.nsk.hr/urn:nbn:hr:146:630360

A. Bošnjak Stošić, "Marketinški plan za turističke paket-aranžmane na bazi tečajeva kuhanja", Undergraduate thesis, VERN University , Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:146:630360

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Metadata
TitleMarketinški plan za turističke paket-aranžmane na bazi tečajeva kuhanja
Title (english)Marketing plan for tourist packages based on cooking courses
AuthorAnton Bošnjak Stošić
MentorŽeljko Trezner (mentor)
GranterVERN University
Zagreb
Defense date and country2020-03-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Turizam kao pojava bitno utječe na BDP Hrvatske, a u posljednjih nekoliko godina turizam je sve važniji za Grad Zagreb. Broj dolazaka turista u Zagreb je već treću godinu zaredom u većem porastu od broja dolazaka turista u ostatak RH što je jedinstven trend s obzirom na fokus hrvatskog turističkog tržišta na sunce i more. Turist u Zagrebu boravi manje dana, u prosjeku do dva dana, ali svoje vrijeme želi provesti sadržajno. Upravo iz tog razloga potrebno je istaknuti i neprestanu potrebu za napredovanjem, poglavito u ponudi. Turisti sve više traže sadržaje koji će upotpuniti njihov boravak u određenoj destinaciji. Turistička gastronomska ponuda grada sve se više temelji na modernim trendovima, a upravo je tradicija ono što Zagreb čini posebnim i što treba pokazati svijetu. Moderan turist sve više želi biti uronjen u lokalno iskustvo, lokalno stanovništvo, kulturu, arhitekturu, gastronomiju, što sve zajedno čini turističko iskustvo. Stvaranje tog iskustva iziskuje stvaranje specifične lokalne ponude. Cooking Croatia tečaj kulinarstva predstavlja upravo takav, jedinstveni proizvod koji omogućuje turistu vidjeti, okusiti i doživjeti duh staroga Zagreba. Cilj ovog rada je prikazati turistički aranžman kulinarstva kao novi segment turističke ponude i to na primjeru tečaja Cooking Croatia. Rad obrađuje marketinški aspekt poslovanja, pozicioniranja i komunikacije turističkog proizvoda Cooking Croatia. Istaknuta je analiza trenutne tržišne pozicije, marketinški plan kao i planovi za budućnost u kratkoročnom periodu. Cooking Croatia ima specifičnu tržišnu poziciju s obzirom da se radi o jedinstvenom proizvodu te se konkurentsko tržište još nije oformilo. Okosnicu rada čini istraživanje zadovoljstva polaznika tečaja Cooking Croatia.
Abstract (english)
Tourism is a significant part of the Croatian economy, in terms of GDP and a growing part of the economy of the City of Zagreb. The growth in the number of tourists arriving in Zagreb has surpassed the growth in the rest of the country for the past three consecutive years which is a unique trend on the Croatian tourism market as the focus of this market has always been on sun and sea holidays. On average, a tourist spends up to two days in Zagreb but they are looking for variety in the tourism offer. This entails the constant need to grow and improve the tourism offer. Tourist are now on the lookout for different and new experiences whilst travelling. The gastronomy of Zagreb is more and more focused on modern culinary trends whilst I believe that it is our tradition that needs to be promoted to the world. The modern tourist wishes to be imerested in the local experience; the local people, their culture, architecture and gastronomy which all plays a part in their tourism experience. Cooking Croatia is a gastro tour, which enables the tourist to see, taste and experience the tradition of Zagreb. The objective of this thesis is to analyse gastro tours as a new segment of the tourist offer in Zagreb, using the example of Cooking Croatia. This thesis analyses the current market position , outlines the marketing plan as well as the future short term plans of the company. Cooking Croatia has an interesting market position as it is a unique product in a market place where the competition is not yet developed. The frame of this thesis is set by the consumer satisfaction research.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:630360
Study programmeTitle: Tourism; specializations in: Tourism Management, Hotel Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-05-25 11:14:46