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undergraduate thesis
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Image perception analysis of Zadar as a tourist destination
Nikolina Špeljak (2018)
VERN University of Applied Sciences
Metadata
TitleAnaliza percepcije Zadra kao turističke destinacije
AuthorNikolina Špeljak
Mentor(s)Silvana Fratrić Kunac (thesis advisor)
Abstract
U radu su opisane odrednice percepcije imidža turističke destinacije te obilježja motivacije i stavova turista. Kako bi neka destinacija postigla značajniji turistički uspjeh, mora imati prepoznatljivi imidž. Danas bez razvijenog i prepoznatljivog imidža je vrlo teško pridobiti turiste kao posjetioce te je vrlo bitno njegovo pravilno formiranje. Kako bi imidž destinacije privukao potencijalnog turista, potrebno je djelovati na formiranje pozitivnih stavova kod turista. Pozitivan stav turista prema određenoj destinaciji ima veću vjerojatnost motivirati turista kako bi ponovno posjetio tu destinaciju. U ovom radu je kao turistička destinacija odabran Zadar. Provedeno je ispitivanje kako bi se uvidjelo koji motivi utječu na potencijalnog turista kako bi se odlučio na putovanje te stav prema atrakcijama i turističkoj ponudi Zadra. Kao metoda istraživanja odabrana je anketa koja je provedena na uzorku od 50 nasumično odabranih ispitanika s prebivalištem u Zagrebu ili njegovoj okolici. Rezultati ispitivanja su pokazali kako je većina ispitanika posjetila Zadar bar jednom te kako je on prepoznatljiva turistička destinacija u Hrvatskoj. Odgovori ispitanika upućuju da bi se u ponudi Zadra trebao staviti veći naglasak na zabavu i opuštanje, a u promociji bi se trebalo više koncentrirati na društvene mreže kao i na zadovoljne turiste.
Keywordsdestination image motivation attitude Zadar tourists
Parallel title (English)Image perception analysis of Zadar as a tourist destination
GranterVERN University of Applied Sciences
PlaceZagreb
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Study programme typeprofessional
Study levelundergraduate
Study programmeTourism; specializations in: Tourism Management, Hotel Management
Study specializationTourism Management
Academic title abbreviationbacc. oec.
Genreundergraduate thesis
Language Croatian
Defense date2018-02-28
Parallel abstract (English)
In this paper image determinants of a tourist destination and charateristic of tourist motivation and attitude are described. In order for a destination to obtain a more significant tourist achievement, its recognizable image is needed. Nowadays, without a developed and recognizable image, it's very difficult to attract tourists. Also, it's very important for a image to be properly formed. In order to be attractive to potential tourist, destinations image positive effect on his attitude is needed. The positive attitude of tourists towards a particular destination is more likely to motivate tourist to visit it again. In this paper Zadar as a tourist destination has been selected. A research to see which motives affect a potential tourists decision for the journey and his attitude towards Zadar attractions and its offers was conducted. A poll was selected as a research method which was conducted on a sample of 50 randomly selected respondents with permanent residency in Zagreb or its surroundings. The research results have shown that most of the respondents visited Zadar at least once and that it's a recognizable tourist destination in Croatia. Also, the emphasis on the Zadar offer should be put on fun and relaxation and that its promotion should concentrate on social networks as well as on satisfied tourists.
Parallel keywords (Croatian)imidž destinacije motivacija stav Zadar turisti
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:146:652981