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undergraduate thesis
Analiza mogućnosti rasta male agencije za zastupanje u osiguranju
2020. urn:nbn:hr:146:991859
Paunović, Toni
VERN University of Applied Sciences

Cite this document

Paunović, T. (2020). Analiza mogućnosti rasta male agencije za zastupanje u osiguranju (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:991859

Paunović, Toni. "Analiza mogućnosti rasta male agencije za zastupanje u osiguranju." Undergraduate thesis, VERN University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:146:991859

Paunović, Toni. "Analiza mogućnosti rasta male agencije za zastupanje u osiguranju." Undergraduate thesis, VERN University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:146:991859

Paunović, T. (2020). 'Analiza mogućnosti rasta male agencije za zastupanje u osiguranju', Undergraduate thesis, VERN University of Applied Sciences, accessed 24 September 2020, https://urn.nsk.hr/urn:nbn:hr:146:991859

Paunović T. Analiza mogućnosti rasta male agencije za zastupanje u osiguranju [Undergraduate thesis]. Zagreb: VERN University of Applied Sciences; 2020 [cited 2020 September 24] Available at: https://urn.nsk.hr/urn:nbn:hr:146:991859

T. Paunović, "Analiza mogućnosti rasta male agencije za zastupanje u osiguranju", Undergraduate thesis, VERN University of Applied Sciences, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:146:991859

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Metadata
TitleAnaliza mogućnosti rasta male agencije za zastupanje u osiguranju
Title (english)Growth Opportunity Analysis of the Small Insurance Agency
AuthorToni Paunović
MentorZrinka Gregov (mentor)
GranterVERN University of Applied Sciences
Zagreb
Defense date and country2020-02-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Sva živa bića prolaze kroz različite faze svog životnog ciklusa pa tako i sve obitelji i sva poduzeća. Agencija Paun je obiteljsko poduzeće iz Slatine koje se bavi zastupanjem u osiguranju već 28 godina jer su klijenti prepoznali kvalitetu njihovih usluga. Budući da u životnom ciklusu obitelji i poduzeća uskoro dolazi do smjene generacija, potrebno je provesti analizu mogućnosti rasta ove male agencije za zastupanje u osiguranju. Analiza rasta provedena je analizom vanjskih i unutarnjih čimbenika pri čemu su korišteni razni menadžerski modeli i alati. PESTLE analizom analizirano je vanjsko makrookruženje, a pomoću Porterovih 5 konkurentskih sila stanje osiguravateljske industrije u Hrvatskoj. Zatim su se pomoću modela „Lonac za cvijeće“ i „Okvir rasta“ Allana Gibba (MOF i RECoIL analiza) analizirali kvaliteta sadašnje izvedbe i potencijal rasta. Rezultati su sumirani SWOT analizom, a pomoću Ansoff matrice generirane su moguće strategije rasta. Rezultati su pokazali da postoje svi potrebni preduvjeti za rast agencije otvaranjem nove poslovnice u Osijeku, ali bi pri tom trebalo zaposliti još tri nova zaposlenika.
Abstract (english)
All living things go through different stages of their life cycle, and so do all families and all businesses. The Paun Agency is a family business in Slatina that has been involved in insurance representation for 28 years, as clients have recognized a higher quality service. Since the shift of generations will soon take place in the life cycle of family and business, there is a need to explore growth opportunities of this small insurance agency. Growth analysis was performed by analyzing external and internal factors using various management models and tools. The PESTLE analysis analyzed the external macro environment and utilized Porter's 5 competitive forces of the insurance industry in Croatia. Then the growth model Flower Pot and Growth Frame model by Alan Gibb (MOF and RECoIL analysis) has been used to analyze the quality of current performance and potential growth. The results has been summarized by SWOT analysis, and an Ansoff matrix has been used to generate a possible growth strategis. The results have showed that all the necessary preconditions for the growth of the agency by opening a new offices in Osijek existed, but there is a need to hire three more new employees.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:991859
Study programmeTitle: Entrepreneurship Economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
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Created on2020-02-26 12:51:49