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Unapređenje promocijskog programa salona vjenčanica
Ana Karamatić (2020)
VERN University of Applied Sciences
Cite this document

Karamatić, A. (2020). Unapređenje promocijskog programa salona vjenčanica (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:264598

Karamatić, Ana. "Unapređenje promocijskog programa salona vjenčanica." Undergraduate thesis, VERN University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:146:264598

Karamatić, Ana. "Unapređenje promocijskog programa salona vjenčanica." Undergraduate thesis, VERN University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:146:264598

Karamatić, A. (2020). 'Unapređenje promocijskog programa salona vjenčanica', Undergraduate thesis, VERN University of Applied Sciences, accessed 17 February 2020, https://urn.nsk.hr/urn:nbn:hr:146:264598

Karamatić A. Unapređenje promocijskog programa salona vjenčanica [Undergraduate thesis]. Zagreb: VERN University of Applied Sciences; 2020 [cited 2020 February 17] Available at: https://urn.nsk.hr/urn:nbn:hr:146:264598

A. Karamatić, "Unapređenje promocijskog programa salona vjenčanica", Undergraduate thesis, VERN University of Applied Sciences, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:146:264598

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Metadata
TitleUnapređenje promocijskog programa salona vjenčanica
Title (english)Upgrade of the wedding dress salon promotion program
AuthorAna Karamatić
MentorIvana Bekić (mentor)
GranterVERN University of Applied Sciences
Zagreb
Defense date and country2020-01-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Promocijske aktivnosti danas imaju veliku važnost za svako poduzeće. Razviti djelotvornu promocijsku strategiju složen je proces. Promocija kao instrument marketinga pretpostavlja interaktivnu komunikaciju s ciljnim tržišnim segmentom u namjeri stvaranja dugoročnog odnosa povjerenja i zadovoljstva. Odgovorne osobe u salonu vjenčanica analiziranim u ovom radu svjesne su važnosti upravljanja promocijskim aktivnostima, te se u svojem poslovanju nastoje prilagoditi trendovima i na taj način postići optimalnu poziciju na tržištu, no ima još prostora za poboljšanje promocijskih aktivnosti. Analizom makrookružja i mikrookružja odabranog salona, dosadašnjih promotivnih aktivnosti te upitnikom provedenim na ciljnoj tržišnoj skupini iznesen je prijedlog za unapređenje promocijskog programa.
Abstract (english)
Promotional activities today have great significance for every business. Developing an Effective Promotion Strategy is a complex process. Promotion as a marketing instrument assumes interactive communication with the target market segment with the intention of creating a longterm relationship of trust and satisfaction. The responsible persons in the wedding dress parlor analyzed in this paper are aware of the importance of managing promotional activities, and in their business endeavor to adapt to trends and thus achieve an optimal position in the market, however there is still room for improvement of promotional activities. An analysis of the macro and micro environment of the selected salon, the promotional activities carried out so far, and the questionnaire conducted on the target market group suggested the promotion of the promotion program.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:264598
Study programmeTitle: Entrepreneurship Economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2020-01-30 16:42:58