Subject of this paper is corporate social responsibility in multinational corporations. Corporate social responsibility has become very popular term in modern capitalism in the last fifty years and it involves voluntary and responsible way of treating your employees, local community in which they operate and the environment as a whole. Multinational corporations are corporations that operate in more than one country and the largest ones usually work on multiple continents. They are trying more and more to present themselves as responsible in corporate operations in the eyes of potential customers. The main goal of this research is to measure and understand perception of Croatian citizens of impact of corporate social responsibility in multinational corporations on their shopping habits and preferences. The method used in this research is anonymous survey, and it has been conducted on VERN’ in the December of 2019.The research has confirmed that people think that corporate social responsibility can make a positive impact on the employees, local community and environment in general, but determined that corporate irresponsibility won't impact their shopping habits and preferences. It is recommended for further research to explore the transparency of corporate social responsibility in multinational corporations and awareness of consumers on corporate social responsibility in specific corporations and in society as whole.