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undergraduate thesis
Prisutnost propagandnih sadržaja u kampanji na parlamentarnim izborima 2016.
2018. urn:nbn:hr:146:869768
Čičak, Blanka
VERN University of Applied Sciences

Cite this document

Čičak, B. (2018). Prisutnost propagandnih sadržaja u kampanji na parlamentarnim izborima 2016. (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:869768

Čičak, Blanka. "Prisutnost propagandnih sadržaja u kampanji na parlamentarnim izborima 2016.." Undergraduate thesis, VERN University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:146:869768

Čičak, Blanka. "Prisutnost propagandnih sadržaja u kampanji na parlamentarnim izborima 2016.." Undergraduate thesis, VERN University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:146:869768

Čičak, B. (2018). 'Prisutnost propagandnih sadržaja u kampanji na parlamentarnim izborima 2016.', Undergraduate thesis, VERN University of Applied Sciences, accessed 20 October 2020, https://urn.nsk.hr/urn:nbn:hr:146:869768

Čičak B. Prisutnost propagandnih sadržaja u kampanji na parlamentarnim izborima 2016. [Undergraduate thesis]. Zagreb: VERN University of Applied Sciences; 2018 [cited 2020 October 20] Available at: https://urn.nsk.hr/urn:nbn:hr:146:869768

B. Čičak, "Prisutnost propagandnih sadržaja u kampanji na parlamentarnim izborima 2016.", Undergraduate thesis, VERN University of Applied Sciences, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:146:869768

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Metadata
TitlePrisutnost propagandnih sadržaja u kampanji na parlamentarnim izborima 2016.
Title (english)The presence of propaganda-loaded contents in the Croatian parliamentary election campaign of 2016
AuthorBlanka Čičak
MentorMirela Holy (mentor)
GranterVERN University of Applied Sciences
Zagreb
Defense date and country2018-02-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Politička propaganda, kao strateški planirano upravljanje informativnim sadržajem koje provodi politička elita s ciljem preoblikovanja percepcije i utjecaja na ponašanje, integrirani je dio političke komunikacije. Iako su predizborne kampanje prilika političkim strankama za argumentiranu prezentaciju svojih programa, u njima je nerijetko dominantan utjecaj propagandnoga sadržaja, pri čemu politički diskurs podliježe propagandnim principima razmjene emocionalnih i racionalnih apela. Cilj rada bio je utvrditi prisutnost propagandnoga sadržaja u komunikaciji političkih stranaka tijekom predizborne kampanje, kao i učinke do kojih dovode. Korištene su metode kvalitativne i kvantitativne analize sadržaja izbornih programa, vizualnih materijala i komunikacijskih rješenja u virtualnom javnom prostoru, na primjerima Hrvatske demokratske zajednice (HDZ) i Socijaldemokratske partije Hrvatske (SDP) uoči parlamentarnih izbora 2016.
Abstract (english)
Political propaganda, the strategically planned control of informative content by political elites with the goal of re-shaping perception and influencing behaviour, is an integral part of political communication. Although election campaigns are an opportunity for political parties to give well-argued presentations of their programmes, they are often dominated by propaganda-laden content, which subjects the political discourse to the principles of the exchange of emotional and rational appeals. The goal of this thesis is to determine the presence of propaganda-laden content in the communication of political parties during an election campaign, as well as the effects that they lead to. This study relies upon both qualitative and quantitative analyses of the content of election campaign programmes, visual materials, and communication solutions in virtual public space, using materials circulated by the Croatian Democratic Union (HDZ) and the Social Democratic Party of Croatia (SDP) in the weeks leading up to the 2016 parliamentary elections in Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:869768
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-03-05 16:08:53