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Sinergija sporta i turizma u promociji Hrvatske
Lucija Simunić (2019)
VERN University of Applied Sciences
Cite this document

Simunić, L. (2019). Sinergija sporta i turizma u promociji Hrvatske (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:444074

Simunić, Lucija. "Sinergija sporta i turizma u promociji Hrvatske." Undergraduate thesis, VERN University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:146:444074

Simunić, Lucija. "Sinergija sporta i turizma u promociji Hrvatske." Undergraduate thesis, VERN University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:146:444074

Simunić, L. (2019). 'Sinergija sporta i turizma u promociji Hrvatske', Undergraduate thesis, VERN University of Applied Sciences, accessed 17 February 2020, https://urn.nsk.hr/urn:nbn:hr:146:444074

Simunić L. Sinergija sporta i turizma u promociji Hrvatske [Undergraduate thesis]. Zagreb: VERN University of Applied Sciences; 2019 [cited 2020 February 17] Available at: https://urn.nsk.hr/urn:nbn:hr:146:444074

L. Simunić, "Sinergija sporta i turizma u promociji Hrvatske", Undergraduate thesis, VERN University of Applied Sciences, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:444074

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Metadata
TitleSinergija sporta i turizma u promociji Hrvatske
Title (english)Sport and tourism synergy in promoting Croatia
AuthorLucija Simunić
MentorSnježana Boranić Živoder (mentor)
GranterVERN University of Applied Sciences
Zagreb
Defense date and country2019-12-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovim radom je prikazana promocija Hrvatske kroz sinergiju sporta i turizma. Navedeni su povijesni razvoji sporta i turizma te na koji način su oni povezani. Predstavljen je kontekst Republike Hrvatske i opisana su njihova obilježja. Vidljiv je sve veći utjecaj sporta koji postaje jedan od glavnih motiva putovanja. Na temelju toga, istražena je važnost daljnjeg razvoja sportskog turizma i sportskih manifestacija kao i utjecaj sudjelovanja i ostvarivanja rezultata na velikim, međunarodnim natjecanjima. Obrađeni su primjeri iz prakse kojim se Hrvatska promovirala zajedničkim djelovanjem sporta i turizma. Zatim je provedeno istraživanje, metodom dubinskog intervjua, u kojem su ispitane stručne osobe iz područja sporta i turizma. Kroz intervjue se došlo do vrijednih informacija o stanju sporta i turizma te njihovog korištenja u promociji s naglaskom na sport. Na kraju je zaključeno kako i na koje načine sport može pomoći u daljnjoj turističkoj promociji.
Abstract (english)
This paper details the promotion of Croatia through a synergy of sport and tourism. The historical development of sport and tourism is presented, and their relationship. The specific context of the Republic of Croatia is given, including a description of its features. Sport is becoming one of the increasingly important motives for traveling. Accordingly, the ongoing development of sports tourism and sporting events is investigated including the effect of participation and achievement of results at large, international competitions. Practical examples of Croatian tourism and sport promotion are analysed. This is followed by applying a research method in the form of conducting interviews with experts, which in turn provided valuable information on the state of sports and tourism as well as their utilisation in promotional activities while emphasising sports. Finally, the conclusion is drawn as to the manner in which sports can support ongoing promotion of tourism.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:444074
Study programmeTitle: Tourism; specializations in: Tourism Management, Hotel Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2019-12-20 14:17:20