Customers and tourists nowadays are searching for the fulfillment of emotional and psychological desires and they have an enormous freedom of choice. The result is that it is difficult to catch the eye of the consumer. New ways of communication are needed to create long-lasting commitments with individuals and target groups. Special interests tourism is an integral part of the total tourist phenomenon and as such, it is an indispensable part of every tourist offer. In this concept, dance and its accompanying manifestations and products are the potential areas that can and should be placed as the basis of attraction for the development of innovative and competitive tourism products in Croatia. Such tourism has great transformational power, as it truly brings together different cultures and worldviews, whilst offering possibilities of permeation as well as opening of the human heart and soul. The purpose of this paper is to integrate some concepts of the experience economy and transformational offerings into a conceptual framework of experience production within tourist destination development. We explain the relevance of a tourist experience and sensation through case study of Rovinj Salsa Festival where space split into three components: the resource space, the activity space and the experience space. This allows tourist destination to achieve high emotionality of services and products but on the other hand they have to put more efforts in the design and maintenance of service experiences. Tourism and especially tourist destination it seems can learn a lot from literature, dance and performance studies as these disciplines provide insight into how meaningful and memorable experiences are structured. That will ensure the quality of tourist offer of a destination and the quality of life of domicile population. Tourist destinations, especially managers in tourist agencies and DMC of the future will need additional skills to include narrative, storytelling and the use of non-verbal cues to create atmosphere.