Nonverbal communication is integral part of overall human communication. In some circumstances it can play a crucial role in the impression that a speaker creates among her or his audience. Those circumstances are extreme cases. In most cases, however, nonverbal aspect of communication is supplementation of some aspects of verbally transmitted messages. This paper will sum up historical perspectives on the interaction of verbal and nonverbal elements of human communication. It will, furthermore, briefly present culture – sensitive aspects of different elements of nonverbal communication and finally focus on the selective analysis of the few examples of appearances of TV presenters on Croatian television stations. Those appearances will illustrate the significance of nonverbal communication in the overall impression that presenters aim to create among their audience or the guests in the studios. Bibliography includes the books and scientific papers that deal with different aspects of the interpretation of the nonverbal signs in the communication. The analysis of the presenters on the three stations (RTL, HRT, Nova Tv) has been conducted independently. The observation summarizes the significance of the gestures, mime, body language, intonation within the overall perception of the presented content. Final impression is the result of the subjective viewer's experience that counts with the parameters deployed in the literature that has been used for the paper.