Tourists go to the trip to enjoy some of activities and environment, but what if the destinations become so vulnerable that they can not enjoy them and result of that is a problem of the imbalance in the destination that would pass on to tourists. This thesis gives an insight into the issues of the community's equilibrium in the example of the City of Zadar, suggesting that sustainable development is primarily aimed at improving the quality of life for the whole community and is a process that requires continuous learning and application. The thesis presents a sustainable development of tourism that brings with it some innovative solutions that can be applied on a daily basis, and that learning about sustainability becomes very important and focus is on educating stakeholders on sustainability. It is explained that the goal is not only to protect the environment and the community, but it is necessary to create a community that will not need protection. In this thesis, special emphasis is placed on activities that encourage common work, the creation of new tourism products, whose pillars will be sustainability trends, and the most important tool for their success - promotional activities. Through this thesis, it is point out the issue of the current limitation that the City of Zadar has in the development of tourism, analyzing sustainability activities and its "pillars of sustainability“. Fifteen relevant stakeholders who are important, or they are part of the process of sustainable development in the City of Zadar, have been selected and are examined. Based on the implementation of the interview and the analysis of the results, further preliminary proposals for sustainable tourism development in the City of Zadar are concluded, which will provide a destination in which the entire community will feel comfortable together with the visitors.