The primary concern of this paper is the problem of media abuse or editors choice to use inappropriate photos in newspapers. If a newspaper has a low opinion of a politician, photo editor can choose a less favourable close-up photograph of this particular politician. This is exactly the main hypothesis of this research, based on in-depth study of potential abuse of former Croatian Prime Minister Zoran Milanović’s photographs on the cover pages of the Serbian daily newspaper Informer. In the period of time when the borders towards Serbia were closed during the migrant crisis on the so-called “Balkan route” in 2015, Informer solely used unsuitable, inappropriate photos of then actual Croatian Prime Minister Milanović on their cover pages published from 24th to 26th September 2015. For the purposes of carrying out this research, the following methods were used: 1. Case studies of visual content manipulation and use of photography as means of disrepute in a particular newspaper. 2. Quality assessment method of contents in the Serbian daily newspaper Informer using their cover pages published from 2015 to 2017 as examples. This analysis has led to the conclusion that this particular and/or similar manner of manipulation is present in newspapers and media space throughout the entire history of newspaper publishing. Permanent and targeted use of inappropriate photographs as visual corpus on the cover pages of the Serbian daily newspapers Informer has been established. Such a presentation of public figures is a routine in the newspaper Informer and this has been proven on the examples of their cover pages which constitute the secondary corpus in the analysis of the visual discourse used by the newspapers. The code of ethics of journalist associations around the world indicates the need to avoid use of visual materials for unfavorable purposes, therefore it is without any doubt that such a manner of choosing inappropriate photographs, as long as there are appropriate visual contents, is unethical and wrong.