Competitive advantage is one of the main goals of management on competitive markets. However, in today's time many companies have lost the competitive advantage, often in their race for growth and in search for diversification. Companies are facing a slower growth, as well as domestic and global competitors who are in a market struggle no longer acting as if the market is big enough for everyone. Therefore, companies must carefully analyze the environment in which they operate and adapt to the characteristics of that same environment. Key factor about which the choice of business strategy, overall organizational and business behavior is the environment of the company. The analysis of the environment must first and foremost identify opportunities and threats in external environment and strengths and weaknesses in the internal environment. Various methods and techniques can be used in the analysis process, such as competiton analysis and stakeholder analysis. In today's business world which is characterized by globalization and fierce competition it's difficult to survive. Hotels are constantly fighting to attract tourists, which they will lose if their business is not adequately organized. Therefore, it is important to constantly observe the environment and adapt to one. The quality of the organization, and thus the hotel service itself, depends on the ability of its managment and its assessment of the environment as well as the response to it through the created organizational structure. Given today's accelerated pace of life, parents spend less and less time with their children, therefore work is based on strategic analysis of a child-friendly hotel.